How should a beginner price portrait sessions for seniors and families?
Asked 8/9/2010
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2 answers
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I’m new to portrait photography and have photographed a few high-school seniors and friends. I’m now getting more requests for senior, child, and family sessions, and it’s taking a meaningful amount of my time. I’d like to start charging, but I’m not sure how to set a fair sitting fee or how many images clients would reasonably expect. What’s a good way for a beginner to price these sessions?
Originally by Cnorg. Source · Licensed CC BY-SA 4.0
Cnorg
16y ago
2 Answers
32
I don't agree that pricing should only offset your costs. Photography was a hobby before you started making money with it, so the cost of your equipment isn't exactly an expense of your photography business.
Instead, I think the end product you produce is the only factor in pricing. There is no reason for a client to have to pay for your expensive DSLR if you output photographs that could easily be made with a point and shoot.
So a good place to start is to look at other photographers and studios that output similar products (senior portraits) and have similar quality to your pictures. Then check out their prices and maybe take an average. This is a good place to start for sitting fees.
When selling prints remember that you aren't just selling the paper and ink -- your artistic talent, along with time dealing with printers, also went into producing that print. Don't sell prints at cost. This is also another place where it is a good idea to look at other photographers and studios for guidance.
Try mirroring prices of a nearby studio that does the same thing you do. After a number of sittings, evaluate how well the prices you choose reflect your work. Don't sell a valuable photograph for less than it is worth (called undercutting the industry and this is what makes 'pros' get so insecure and start to dislike you), but also recognize that you don't take the same photographs that a top-tier studio can.
Originally by user907. Source · Licensed CC BY-SA 4.0
user907
16y ago
0
Generated from our catalog & community — verify before relying on it.
There isn’t a single “typical” fee, because pricing depends on your market, your quality, and your costs.
A practical way to set a starting price is:
- Calculate your costs: gear depreciation, software, website/hosting, printing, travel, and other per-session expenses.
- Research local photographers with similar portrait quality and offerings, then compare their sitting fees.
- Make sure your price reflects the value of your results and time, not just paper/ink or camera ownership.
A useful sanity check: if your work is better than what someone could get by simply renting gear and handing it to an inexperienced shooter, you probably shouldn’t price below that level.
For prints or delivered images, remember you’re selling more than materials—you’re selling your skill, time, and artistic output.
As for how many images to include, expectations vary widely by photographer and package, so it’s best to define this clearly in your own offering rather than assume a standard number. Set a package that matches the session length, your editing time, and the quality you can consistently deliver.
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