Changing one's business to fit into a new market price segment can be difficult but not impossible. Here are some things to implement or keep in mind:

• Make sure that directories, websites, and other sources that might be sending referrals your way are categorizing you appropriately. If you've listed yourself in a "Cheap Wedding Photographers in [Location]" directory, it's time to kill that listing.

• A total brand refresh isn't a bad idea. Yes, you'll pay for updating your logo, materials, website, etc but if you want to make a clean start you can't keep doing business with the same image.

• Network and market to your new ideal clients. This might mean less Craigslist ads and more bridal shows. If you want high-class clients, you'll need to be found in high-class locations.

• Realize that moving to a higher-priced market segment will make referrals from existing clients difficult if not impossible. When a bride you've photographed talks to her friends and mentions that you were a great deal when you photographed her wedding for $500, they're going to be a bit taken aback if your new prices are three or more times that amount.

• Being a successful photographer is often more about the business/marketing angle than it is the technical aspects of photography. Yes, you need to be able to take well exposed photos, but don't expect to increase your revenue simply by increasing the quality of your images.

• Learn how to sell. Instead of simply selling your bride a CD of images, sell them an album and some nice large framed prints for the wall. David Ziser's Digital Pro Talk is a great resource; he's a very successful photographer and businessman who often shares his secrets for selling high-end wedding photography to his clients.

• It's not specific to a particular price range, but be sure your portfolio is only showing your best work. It's better to show off 10 great images on your website than 50 mediocre ones.