Is a .photography domain a good choice for a photography portfolio website?
Asked 12/22/2016
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2 answers
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I have a preferred domain name for my photography portfolio, but it is already taken in common extensions like .com, .net, and .de. The same name is available with the .photography TLD.
For a personal portfolio site that may also be used to attract clients, is a .photography domain generally seen as professional and credible, or can it come across as gimmicky? I’m not asking about SEO. I’m more interested in branding, how people perceive newer TLDs, and whether there are practical drawbacks such as people misremembering the address or entering the wrong extension.
If relevant, I’m based in Germany.
Originally by Photography Stack Exchange contributor. Source · Licensed CC BY-SA 4.0
Photography Stack Exchange contributor
9y ago
2 Answers
8
I don't think the question, "is .photography currently a good choice for a portfolio website" is the right question to ask. In my opinion, you should be asking if MoritzLost.photography (as an example) is the right brand for you.
If the brand you present (content and portfolio) is good, then it will work for you. If your brand is mediocre, then it probably won't help or hurt you. The TLD doesn't make or break you; you make your domain work because of content, regardless of TLD.
Put it this way: if you saw RyanBrenizer.photography (as an alternative to RyanBrenizer.com), and knowing his brand, would you think the .photography TLD helps or hurts his brand? I don't think so. His brand is distinctive. Adding .photography just solidifies him as the Ryan Brenizer in my mind.
Similarly, I'm completely baffled why Jared Polin doesn't heavily brand froknows.photo. He already has a recognizeable brand in froknowsphoto.com; seems to me froknows.photo would be a logical extension.
Originally by user11924. Source · Licensed CC BY-SA 4.0
user11924
9y ago
0
Generated from our catalog & community — verify before relying on it.
Yes—if the name fits your brand, a .photography domain can work well for a portfolio site. The extension itself usually won’t make or break how professional you seem; your portfolio, presentation, and overall branding matter much more.
A .photography domain can even reinforce what you do, especially if it matches your name or business name cleanly. For many visitors, the exact extension matters less than it used to, since people often find sites through search, social links, or saved bookmarks rather than typing the full address manually.
The main practical downside is confusion: some people may not be used to newer TLDs and may mistype the address or assume a .com version. If that concerns you, one common approach is to also register a more conventional variation and redirect it to your main site.
So the best test is branding: if the full domain looks memorable, trustworthy, and suits how you want to present yourself, .photography is a reasonable choice.
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