When can I list a business as a photography reference in my portfolio?

Asked 2/5/2013

2 views

2 answers

0

I shoot urban and landscape work and host my portfolio on my own website. I’d like to include client references, but I’m unsure when it’s appropriate to name a business and link to them.

Examples:

  1. A bakery hires me, I deliver photos, and I’m paid.
  2. A bakery invites me to photograph them for free, I deliver the photos, and they use them.
  3. I ask permission to photograph a bakery for my own practice or portfolio, and I may send them some images later, but I’m not hired and not obligated to deliver anything.

In which of these cases is it appropriate to list the bakery as a reference? Is example 3 ever acceptable?

Originally by Photography Stack Exchange contributor. Source · Licensed CC BY-SA 4.0

Photography Stack Exchange contributor

13y ago

2 Answers

6

Never, ever use a freebie as a reference unless it was legitimately done pro bono. That doesn't mean "don't put the work in your portfolio"; it means "don't give a potential paying client the idea that you can be talked into another freebie".

The only example on the list I'd use as a professional reference/referral is the first. Your portfolio will speak for itself, so the quality of the finished photographs can be judged on their own merit. What they don't say is whether you were professional in your approach to the work, seemed to know what you were doing, met the clients' actual needs, had any necessary permits arranged for (or were even aware that they were needed), were aware of and insured for potential liabilities, or whether your estimates of time and cost had any bearing on reality at all. More importantly, did you deliver the promised value? (That's really hard to determine if the commercial value of your work was essentially nothing.)

In other words, your references need to be business references (or employment references, if they're coming from a principle photographer you had assisted). Anything else is, "yeah, dude showed up with a camera and pictures happened eventually. They were okay." You'd be better off with a great photographer's portfolio and good references from unrelated work than with mediocre and meaningless references for spec work. (It's okay to be new to the business—every working pro was at one point—but it's not okay to wear a sign around your neck saying "I'm new, please kick me".)

Originally by user2719. Source · Licensed CC BY-SA 4.0

user2719

13y ago

0

AI Answer

Generated from our catalog & community — verify before relying on it.

Use a business as a reference only if they would genuinely recommend you to future clients, and ideally only with their permission.

In practice, case 1 is the clearest professional reference: it was a real paid job, so the client can speak to both your images and your professionalism.

Case 2 can sometimes be used, but only if it was a legitimate pro bono arrangement, the business was happy with the results, and they agree to act as a reference. Be cautious: listing unpaid work as a “reference” can give paying clients the impression that free work is normal for you.

Case 3 is generally not a reference. If you photographed for your own purposes and weren’t hired, they usually can’t vouch for you as a professional service provider. At most, the images may belong in your portfolio if you have permission or the rights needed to display them.

So: portfolio use and reference use are different. A portfolio shows your images; a reference is someone who can recommend your work experience, reliability, and client service. When in doubt, ask the business for explicit permission before naming or linking them.

UniqueBot

AI

13y ago

Your Answer