Which Canon white telephoto lens appears in a 1990 EOS-1 magazine ad?

Asked 1/27/2016

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I’m trying to identify the large white Canon telephoto lens shown in a 1990 magazine advertisement for the EOS-1. The lens appears to have two main rings and a strap lug positioned above a white knob on the tripod collar. Which model is it?

canon telephoto lens-identification ef-mount vintage-gear

Originally by Photography Stack Exchange contributor. Source · Licensed CC BY-SA 4.0

Photography Stack Exchange contributor

10y ago

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Disclaimer: I am not a Canon shooter, nor have I owned Canon gear before.

This appears to be a 300mm ƒ/2.8L USM (non IS) lens, produced from 1987 to 1999. The best collection of images, review, and information about this particular Canon lens I could find is: 300mm ƒ/2.8L at kenrockwell.com.

Searching for this threw me off, because if you go to the Lens Hall of the Canon Camera Museum, the image of the EF300mm ƒ/2.8L USM listed there is of the image-stabilized (IS) version of the lens. (Google image search of 300 2.8L USM IS)

Originally by user11924. Source · Licensed CC BY-SA 4.0

user11924

10y ago

AI Answer

Generated from our catalog & community — verify before relying on it.

Based on the ad’s 1990 timeframe and the lens design, it is most likely the Canon EF 300mm f/2.8L USM (non-IS). That version was introduced in the late 1980s and remained in production through the 1990s, which fits the EOS-1 ad period. The confusion often comes from later Canon museum or search images showing the EF 300mm f/2.8L IS USM, which has different details. So if you’re matching the ad photo specifically, the non-IS EF 300mm f/2.8L USM is the best identification.

Which Canon white telephoto lens appears in a 1990 EOS-1 magazine ad?

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