How should I price a license for my photo for live performance, DVD, and PBS TV use?
Asked 4/27/2016
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A company wants to license one of my photos for several uses: a live performance, a DVD, and a PBS television appearance. I’m unsure how to price this kind of usage-based license. Are there standard ways photographers estimate licensing fees for multiple media and distribution channels?
Originally by Photography Stack Exchange contributor. Source · Licensed CC BY-SA 4.0
Photography Stack Exchange contributor
10y ago
2 Answers
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This is always difficult to answer, as it really depends on the work, the buyer, the local market etc. Therefore, you often won't find anyone responding with actual prices, which would set a precedent.
However, there are resources that can help, though you will need to pay for them. The USA based American Society of Media Photographers has several books as well as a piece of software designed to offer pricing guidance for selling your work to all sorts of buyers and in all sorts of situations. The software is known as Foto Quote is considered an industry standard.
http://asmp.org/links/32#.VyEIS6MrKJQ
They also have a book, called "Pricing Photography: The Complete Guide to Assignment & Stock Prices" that is available, though somewhat dated and limited to assignment and stock sales. You can find it on Amazon. ISBN-13: 978-1581158885
Originally by user4880. Source · Licensed CC BY-SA 4.0
user4880
10y ago
0
Generated from our catalog & community — verify before relying on it.
There isn’t a single standard price for this. Licensing fees depend on factors like the image itself, how prominently it will be used, the audience size, distribution, duration, exclusivity, territory, and the buyer’s market.
That’s why many photographers won’t quote public “market rates,” and why it’s hard to compare prices directly. A better approach is to price by usage: live performance, DVD, and TV broadcast each add value, so they should be considered separately as part of one license agreement.
A commonly recommended resource is FotoQuote, which is widely regarded as an industry-standard pricing guide. The American Society of Media Photographers (ASMP) also offers pricing resources, including books such as Pricing Photography: The Complete Guide to Assignment & Stock Prices.
In short: don’t guess based on random numbers. Use a licensing guide, define the usage terms clearly, and quote according to the specific rights being requested.
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