Here's the rate card for Getty Images. So sorry, scratch that. That's for music.

Edit I actually called Getty Images and talked to a representative and just ran the question by him. He said around $550 for royalty-free, non-exclusive rights to amateur work. But that's just Getty Images.

Edit I found this article that has a few helpful tidbits. It mentioned fotoQuote, a photo pricing calcuator. I'm downloading the demo now, hopefully it'll tell me something interesting.

Edit Demo isn't giving me much to work with. Not to mention that this application looks like garbage. But I suppose we can glean something from it... Selecting use for Brochure, 5k prints, full page ad, brings us to $750-$1000 already. Perhaps someone else on here can clue us in to conventional marketing strategies, how many times you should expect the picture to be printed, etc.

Edit If FotoQuote is actually widely used, perhaps someone here could run it through for you.

Edit It's incredible how difficult it is to find any straight answers. I found another blog article on the subject, but of course it doesn't mention any hard figures. It links to a few photo price calculators, but they usually just make you choose a single medium, like brochure, instead of more broad advertising group like you are asking about. Probably most helpful, it links to this Flickr thread that has a ton of resources. Hopefully something helpful there.

Edit I found this photo.stackexchange post that looked helpful.

Edit I think one thing to consider, your photo is not a stock photo. It's not like any picture of a building will do... they need a picture of a particular building. So that should add worth, more so than some stock photo from Getty Images.