Freewell Brandon Li Variable ND/CPL Cine Kit - 95mm

Freewell
Product # FWL1214MFR #FW-BL95-VNDKIT
FreewellProduct # FWL1214MFR #FW-BL95-VNDKIT
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Freewell Brandon Li Variable ND/CPL Cine Kit - 95mm
Freewell Brandon Li Variable ND/CPL Cine Kit - 95mm 0
Freewell Brandon Li Variable ND/CPL Cine Kit - 95mm 1
Freewell Brandon Li Variable ND/CPL Cine Kit - 95mm 2
In Stock
Free shippingPickup at Fairfield & Philadelphia
$499.99
500 U-REWARDS

Key Features

  • 95mm cine-oriented Variable ND and circular polarizer kit designed in collaboration with filmmaker Brandon Li.
  • Combines exposure control and glare reduction for faster, more flexible shooting in changing light.
  • Optical glass construction with advanced multi-coating helps reduce reflections, flare, and contamination from water, dust, and oil.
  • Wide 95mm size is ideal for cinema and hybrid lenses, making it well suited for video production workflows.
  • Engineered for smoother color consistency and efficient operation when filming outdoors, travel, documentary, and run-and-gun content.
  • Premium kit format provides a practical all-in-one solution for creators who want cinematic motion blur and controlled reflections.
In Stock
Free shippingPickup at Fairfield & Philadelphia
$499.99
500 U-REWARDS
Have any questions?1-800-631-0300

OVERVIEW

Built for Cinematic Exposure Control

The Freewell Brandon Li Variable ND/CPL Cine Kit - 95mm is a premium filter solution created for filmmakers and advanced content creators who need fast, dependable control over both light transmission and reflections. Developed in collaboration with filmmaker Brandon Li, this kit is designed around real-world production demands, helping users adapt quickly to changing outdoor conditions while maintaining a cinematic look. With a large 95mm format, it is especially well suited to cinema lenses, matte-box-friendly workflows, and larger front-diameter optics often used in professional video production.

Variable ND and CPL in One Creative Tool

This kit combines the practical benefits of a variable neutral density filter with the visual control of a circular polarizer. A variable ND allows you to reduce the amount of light entering the lens without changing aperture or shutter speed, making it easier to preserve natural motion blur for video. The CPL function helps cut glare and unwanted reflections from non-metallic surfaces such as glass, foliage, roads, and water, while also improving color saturation and contrast in skies and landscapes. For creators working in bright daylight, this pairing offers a highly efficient way to fine-tune exposure and image character in one setup.

Optimized for Video and Cine Workflows

Unlike basic still-photo filters, cine-focused filter kits are built with workflow efficiency in mind. The Brandon Li Variable ND/CPL Cine Kit is made for shooters who frequently move between locations, lighting conditions, and compositions. Whether you are filming travel documentaries, branded content, music videos, interviews, or narrative scenes, the ability to quickly control brightness and reflections can save time on set and reduce reliance on changing camera settings. A 95mm filter size is especially beneficial for larger lenses and production rigs, offering broad compatibility across professional setups.

Premium Optical Construction

High-quality optical performance is essential for any filter used on modern high-resolution cameras. Freewell is known for producing creator-focused filters with strong attention to glass quality and surface treatment, and this kit follows that philosophy. The optical glass design helps preserve image clarity while the multi-coated surfaces work to minimize flare, ghosting, and contrast loss. Protective coatings also help resist fingerprints, dust, moisture, and oil, which is especially valuable for location-based productions where filters are frequently handled in the field.

Why Use a Variable ND Filter?

For video shooters, the variable ND portion of the kit is particularly important. Many filmmakers prefer to keep shutter speed near double the frame rate to achieve natural-looking motion blur. In bright sunlight, this often results in overexposure unless the aperture is stopped down significantly. A variable ND lets you reduce incoming light while maintaining your preferred aperture and shutter speed, giving you more creative control over depth of field and motion rendering. This makes it especially useful for outdoor portraits, cinematic b-roll, drone-style handheld work, and moving shots in full daylight.

Why Use a Circular Polarizer?

The CPL function adds another level of image refinement that is hard to replicate in post-production. By reducing glare and surface reflections, a circular polarizer can reveal more detail through windows, deepen blue skies, enrich greenery, and improve the overall perceived clarity of a scene. This is especially useful for landscape filmmakers, automotive shooters, architectural videographers, and travel creators working in reflective environments. The combination of ND and polarization control is particularly valuable when capturing polished, cinematic visuals on location.

Ideal Applications

This 95mm cine kit is a strong fit for a wide range of production scenarios. It is well suited for outdoor interviews where exposure must stay controlled under direct sun, travel filmmaking where changing locations demand fast adjustments, commercial productions where reflections on vehicles or glass need taming, and landscape work where skies and natural colors benefit from polarization. It is also useful for gimbal shooting, where changing filters can interrupt setup balance and workflow. Having a versatile filter solution can streamline production and reduce downtime.

Comparison to Standard ND Filters

A fixed ND filter offers a single level of light reduction, which can be excellent for consistent lighting environments. However, a variable ND gives greater flexibility when the light changes quickly or when moving between sun and shade. Compared with carrying several fixed ND filters, a variable ND solution can reduce gear changes and speed up operation. Adding CPL capability further expands utility, making this kit more versatile than a standard neutral density filter alone. For filmmakers prioritizing portability, speed, and creative control, that can be a major advantage.

Large 95mm Diameter for Professional Lenses

The 95mm diameter places this filter kit firmly in the realm of professional optics and cinema-oriented use. Many larger still and cine lenses use oversized front diameters that benefit from larger filters to avoid vignetting and maintain broad compatibility. A 95mm filter can also be useful in workflows where one premium filter is shared across several lenses using step-up rings, provided compatibility and lens design allow for it. This can be a cost-effective approach for creators who want consistent image control across multiple focal lengths.

Practical Usage Tips

For best results, begin by setting your desired frame rate, shutter speed, and aperture, then rotate the variable ND to achieve proper exposure. Use the CPL effect thoughtfully depending on your subject angle relative to the sun or reflective surface, as polarization strength changes based on shooting direction. When filming wide scenes, always check the frame for consistency in sky tone and reflection control. Keep the glass clean with a microfiber cloth and protective case storage between shoots. If using the filter on multiple lenses, verify thread compatibility and watch for mechanical clearance on lens hoods or matte box accessories.

Recommended Accessories

To get the most from this Freewell cine kit, consider pairing it with a high-quality lens cleaning kit, microfiber cloths, a protective hard case or padded filter pouch, and 95mm-compatible lens caps if your setup requires front protection during transport. Step-up rings may also be useful if you want to adapt the filter for lenses with smaller front threads. For dedicated cinema rigs, a matte box system or support accessories may help integrate the filter into a more robust production setup, depending on your shooting style.

About the Brandon Li Collaboration

Brandon Li is widely recognized for dynamic travel filmmaking, movement-rich camera work, and cinematic visual storytelling. A collaboration filter kit bearing his name suggests a workflow-minded design philosophy aimed at real-world creators who need both image quality and speed on location. Products in this style are often intended to help solo shooters and small crews achieve polished, cinematic results with less friction in the field. That makes this kit appealing not just as an accessory, but as a creative production tool designed around the needs of modern filmmakers.

Who This Filter Kit Is For

The Freewell Brandon Li Variable ND/CPL Cine Kit - 95mm is best suited to filmmakers, cinematographers, content creators, and hybrid shooters who regularly work outdoors or in bright mixed lighting. If you want to maintain cinematic shutter speeds, preserve shallow depth of field, and improve scene contrast by controlling reflections, this kit offers a highly practical solution. Its premium cine-friendly size and dual-purpose functionality make it a compelling choice for users who value image control, workflow speed, and dependable field performance.

$499.99