Fujifilm to Continue Prodution of Velvia 50 4x5 & 8x10 Sheet Film

Here's a glimmer of hope for you film fanatics: Fuji has announced that they will continue production of their popular Velvia 50 film in large format. Despite stating that they would discontinue sheet based film in 4x5 and 8x10 formats, a recent post on a poorly translated blog insists that they've had a change of heart. For those who haven't had the privileged of shooting Velvia, it's one of those magical slide films that produces really attractive colors that your vibrance slider wishes it could achieve. While this is great for those who want to keep the dream alive, keeping analog afloat comes at a steep price...possibly a 25% increase in cost if I'm reading correctly. Not to mention that processing E6 is costly IF you can still find a lab to do it for you, but then again that just comes with the territory. You don't necessarily shoot film because it's cheap ;-)

FUJIFILM Corporation has announced that it will implement a worldwide price increase for its photographic films. The price increases are substantial and it would be an increase of at least double digit, but will vary depending on products, markets and regions. 1. Products: Photographic Film: Color Negative Film, Color Reversal Film, Black and White Film and Quick Snap. 2. Date of Price Increases: Effective from April 2013 onward The demand for film products is continuously decreasing and the cost of production, such as raw materials, oil and energy, continues to rise or stays at a high level and cost increase associated with lower volume becomes much serious. Under such circumstances, despite our efforts to maintain the production cost, Fujifilm is unable to absorb these costs during the production process and is forced to pass on price increases. To sustain its photo imaging business, Fujifilm has decided to increase the price of photographic films. Fujifilm remains committed to photographic products despite its price change. The new pricing structure will be applied to each market based on its individual conditions.

2013 New Packaging