When you have the lens mounted on the camera and you look through the viewfinder you are viewing an image projected onto the camera's focussing screen. This is like taking a picture of a picture (with your eye being the second camera).

When taking a picture of a picture in this way the focusing ability of the second camera cannot affect the image itself i.e. if you photograph a non-macro image with a macro lens you can't make the image be focussed any closer.

Now when you hold the lens up to your eye you are producing a compound lens system with the camera being the first lens, and the lens in your eye being the second. When chaining lenses in this way both lenses affect the focusing properties of the whole system, thus you are able to focus much closer than when the lens is on the camera.

However, there is no way to exploit this particular effect to take macro photos without removing the lens from your eye and installing it in front of the camera sensor. This is not recommended for safety reasons, however you can buy add on lenses to enable you to take close up photos see What is the use of these Hoya +1 and +2 filters?. There are other ways to get closer focusing from your lens, see: How can I take a macro shot without a macro lens?

Whether you get an upside down image when looking through a lens depends on subject distance and where you eye is in relation to the lens. With a 50mm lens I can get a right way up image (that my eye is unable to quite bring into focus) when I hold the lens right up to my eye, and a well focussed upside down image when I hold the lens at arms length. With a longer focal length (and different construction, the 135 is a telephoto) these distances change.