What term describes how much of the frame a product occupies in a photo?
Asked 6/20/2016
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In product photography, I was asked to make sure the product fills about 80% of the image area. Is there a standard photography term for how much of the frame the subject occupies? I was considering phrases like "object-to-photo ratio." Also, is there any common standard for how much of the frame a product should fill, or does it depend on the intended use and personal preference?
Originally by Photography Stack Exchange contributor. Source · Licensed CC BY-SA 4.0
Photography Stack Exchange contributor
10y ago
2 Answers
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I did not met this kind of term yet but I think that you may use fill rate for that and be understood well.
Also, it is not misleading to say just "object size" or "object dimensions" in other cases of talking about photos because it always refers to perceptible object size. It happens so that photos are fit to media or resized to fit the media in most applications and the reproduced object size will always be defined by the relation of object size and frame size at the time of photographing or at the time of cropping.
Originally by user49477. Source · Licensed CC BY-SA 4.0
user49477
10y ago
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There isn’t a universally standard photography term for this. In practice, people usually describe it plainly: the subject should "fill 80% of the frame" or talk about the subject’s "size in the frame."
"Object-to-photo ratio" isn’t a common established term, though people would probably understand it. "Fill rate" may also be understood, but it’s not a standard photography term either.
As for standards, there’s no single rule that all photographers follow. How much of the frame a product should occupy usually depends on the client’s needs, the layout, cropping requirements, and where the image will be used. In product photography, a common goal is simply to have the product fill the frame appropriately while leaving enough room for composition or later cropping.
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