Should I set all delivered JPEGs to 300 dpi for printing?
Asked 11/8/2015
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I run a site where photographers sell JPEGs. Some buyers only want digital files, while others want to print them. The images may be, for example, 6000×4000 pixels, and I understand that changing the file from 72 dpi to 300 dpi does not change the actual image data.
However, some customers and some online print services seem to expect files to say 300 dpi. If I set the dpi metadata on all delivered JPEGs to 300 dpi, would that help avoid confusion for print buyers?
Would doing this cause any problems for screen viewing on computers, phones, TVs, or in common software?
Originally by Photography Stack Exchange contributor. Source · Licensed CC BY-SA 4.0
Photography Stack Exchange contributor
10y ago
2 Answers
6
You understand the situation (that dpi number does not affect the pixels), and in this situation (before considering actually printing the image), always setting 300 dpi is a good politically correct action that will please those that don't understand what it means (or doesn't mean). Digital image size is specified by dimensions in pixels, not by inches.
Video screen applications (computer monitors, phones, TV, etc) pay no attention at all to the dpi number, since inches have no meaning to video systems. Because video screens are dimensioned in pixels, and they show pixels, and inches are of no concern.
Photo paper is dimensioned in inches, but if you send the image to a print shop and specify 8x10 inches, they will print it 8x10 inches, and will compute their own necessary dpi number to do it. They will necessarily ignore any dpi number it already says. They do what they have to do.
The 300 dpi number will only be used by users clicking the Print menu at home WITHOUT doing any other size altering decisions. But everyone knows we have to instead make it fit the paper.
The shops and editors that demand "300 dpi" (without specifying print size to determine necessary pixels) are just trying to poorly say they want lots of pixels, possibly as explaining to users that don't know what dpi means anyway. They should be smarter, and explain the actual requirements.
Assuming a 6000x4000 pixel image, then 300 dpi simply means it will say 20x13.3 inches. Meaning, it is a large image. Conveys something different than if it said 3x2 inches. But we all know we will have to make it fit the paper. We have to know the paper size to do that.
dpi in images is an arbitrary number, normally always ignored, but 300 dpi is as good a number as any. 300 dpi is less likely to confuse those that don't know it does not mean anything yet.
Setting dpi is quite important to scanners, to determine the resolution of the area they scan.
But digital camera sensors are each a fixed resolution, and cameras originally did not put the dpi number into their images, because they knew dpi has no meaning until we decide the size we wish to print. But Adobe (Photoshop) has the notion to show missing or blank dpi numbers by instead making up and showing a false 72 dpi number (monitor screens used to be near 72 dpi resolution, back in the day). But camera sensors became much larger, and this false 72 dpi override caused the print size to show a few feet size, instead of just letting it be blank or unknown. So in defense, cameras had to start including a dpi number, maybe 180 or 240 dpi, arbitrary, but more than 72 dpi, so that Adobe would not show a ridiculous default print size of a few feet. That tends to make us think the dpi number has some meaning, but of course, it does not (not until we actually print it, when of course, we then do what we have to do, which today often involves resampling smaller).
Originally by user38978. Source · Licensed CC BY-SA 4.0
user38978
10y ago
0
Generated from our catalog & community — verify before relying on it.
Yes—setting exported JPEGs to 300 dpi metadata is generally harmless and may reduce confusion.
The important thing is that image quality is determined by pixel dimensions, not the dpi tag. A 6000×4000 image contains the same data whether it is labeled 72 dpi or 300 dpi.
For screens, the dpi number is typically ignored. Monitors, phones, and TVs display images in pixels, so changing the dpi metadata should not affect on-screen appearance.
For printing, paper sizes are measured in inches, so some print workflows use the dpi tag as a hint for default print size. Many labs will calculate this themselves once a print size is chosen, but some services or users may be reassured by seeing 300 dpi.
So if your goal is to avoid unnecessary support issues, setting all delivered JPEGs to 300 dpi is a reasonable, practical choice. Just remember it does not improve print quality by itself; only having enough pixels for the desired print size does that.
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