How do you start a professional landscape/nature photography business?

Asked 10/5/2012

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I’m interested in the business side of becoming a professional landscape or nature photographer, not the technical side of taking pictures. Beyond setting up a website and social media, what are the first practical steps? How do photographers usually get paying assignments or clients in this niche, and can you realistically rely on print/photo sales alone?

Originally by Photography Stack Exchange contributor. Source · Licensed CC BY-SA 4.0

Photography Stack Exchange contributor

13y ago

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Portfolio. Build it. Make it better. Repeat. Don't worry about all this other stuff you mentioned.

Seriously, no one will take a second look past your portfolio if it isn't excellent. Specifically you asked "how does one start out to become a landscape photographer". The basics are not websites, social media, marketing, etc. The basics are great photos that set you apart or are highly desirable!

Originally by user4892. Source · Licensed CC BY-SA 4.0

user4892

13y ago

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Generated from our catalog & community — verify before relying on it.

Start with the portfolio. A website and social accounts can help people find you, but they won’t matter if the work itself isn’t consistently excellent and distinctive. Build a strong portfolio, improve it continually, and make sure potential buyers can see it.

From there, think like a business owner. Professional photography is not just taking good pictures: you need clients who will either pay to license your images or hire you to shoot. That means marketing, sales, customer service, bookkeeping, taxes, and the other realities of running a small business.

The key point is that great photos are necessary, but not sufficient. Many people can make strong images; the hard part is finding and serving paying customers.

Also go in with realistic expectations: landscape/nature photography is a very competitive field, so relying only on website sales is risky. For many people, it makes more sense to keep developing their work first and treat it as a hobby unless they’re fully committed to the business side as well.

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13y ago

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