Yes—start in-camera, then refine in post.

During the shoot, the most helpful approach is usually softer, more diffuse light. Stretch marks show up more when directional light creates small shadows in skin texture. Diffusing the light with translucent material can reduce contrast and make them less obvious. Lighting angle still matters, but softer light is generally more forgiving. Posing can also help: changing body angle, and using hands, hair, or framing to break up or obscure the area can reduce visibility.

If the marks are still distracting, do the final cleanup in post rather than forcing everything during capture. For textured skin, simple healing or content-aware tools can look artificial, especially in very sharp close-ups. More advanced skin-retouching methods such as frequency separation or wavelet decomposition are better suited because they let you treat texture and tone separately, helping preserve realistic skin detail while reducing the marks.

Also consider whether you want to remove them completely—depending on the style of the shoot, they may be part of the subject’s natural appearance.