The look in your examples is usually a combination of lighting at capture and gentle post-processing, not just one filter.

For the “glow” look, start with a soft, low-contrast image. In Photoshop CS5, try:

• Curves adjustment layers to lift highlights and reduce overall contrast
• Mild soft-focus/high-key glow techniques
• Local adjustments with masks, especially gradients, to tint different parts of the image

For the warm/color-styled look, adjustment layers are the right approach. Useful tools are:

• Photo Filter with a warming filter
• Color Balance for shifting tones warmer
• Split-toning style edits: tint highlights one color and shadows another
• Gradient-masked adjustment layers to add different color casts to different areas

Some example images like this also come from HDR-style processing or strong use of fill light/clarity before color grading.

So the key is: build the effect in layers—soft contrast, highlight shaping with Curves, then selective color grading with masks—rather than relying on a single blur or warming adjustment.