This look is usually a mix of in-camera lighting/lens effects and gentle color grading.

What helps in-camera:

• Use soft, diffused light.
• Shoot with shallow depth of field (for example, a wide aperture like f/1.8).
• Allow some veiling glare/lens flare or light spill to reduce contrast and add haze.
• In some setups, atmospheric haze can also contribute.

What to do in post:

• Lift the black point with the tone curve so shadows don’t go fully black. This creates the faded, matte look.
• Lower overall contrast slightly.
• Desaturate colors a bit for a muted palette.
• Apply subtle split toning / color grading, often with warm orange tones in highlights and cooler teal tones in shadows.

The exact result depends heavily on the original scene and lighting, so reverse-engineering from a finished image is always partly guesswork. The key is to combine soft capture conditions with a raised-black, low-contrast grade rather than relying on post alone.