Rumours are True: Hasselblad to launch 50 megapixel Sony CMOS sensor medium format camera
Published: January 22 2014
Categories: News & Announcements Press Releases
Yes, it's not a rumour anymore, Hasselblad is launching world's first 50 megapixel CMOS sensor medium format camera. The camera is named H5D- 50C. The rumours were confirmed when Hasselblad released a teaser image along with a very short press release. Given below is their official statement on the launch. Further information and pricing will only be available in March.
Ove Bengtson, Hasselblad Product Manager said: "This pioneering 50 megapixel CMOS sensor camera is based on our H5D-50 model but will offer a faster capture rate; longer shutter speed capability and much greater ISO performance. It will provide greatly improved Live Video in Phocus and will also be available with Multi-Shot functionality." He added: "We believe this will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo-disciplines but still encapsulating the exceptionally high-end image quality associated with Hasselblad." Hasselblad's new CEO Ian Rawcliffe said: "We are extremely excited about this highly adaptable new camera which will offer an even broader palette of shooting options for our high-end customers. "This is a world-first and underpins Hasselblad's status at the forefront of camera technology. It will be the first of a number of medium format capture innovations we have planned for the coming months." Further information and prices for the new H5D-50c models will be announced in March.