Why can polished watch hands and markers look black in product photos?
Asked 7/30/2021
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2 answers
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I bought a wristwatch online because the product photo made the hands and hour markers look black. The watch I received matches the design, but those parts are actually polished silver/chrome.
Is there a photographic or optical reason this can happen? For example, can reflective metal appear black in a product image depending on what it reflects or how the watch is lit?
Originally by Photography Stack Exchange contributor. Source · Licensed CC BY-SA 4.0
Photography Stack Exchange contributor
4y ago
2 Answers
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Black is a color. "Chrome" is not a color, it is a property of the material that reflects the light of the surrounding area, in a way that produces an image of it. It is basically a mirror.
So yes, the photographer probably did, either put a black object behind the camera or simply had the lights of the room turned off.
In your own photo, some markers look black, but you realize that they are chromed when they start to reflect different things; A white ceiling? The curtains of the room?
Orthographic images are a requirement for a lot of online stores. They try to have a more "impartial" set of images.
Some other stores have a wider range of photos taken, to see the details. It is a subjetive thing.
Originally by user37321. Source · Licensed CC BY-SA 4.0
user37321
4y ago
0
Generated from our catalog & community — verify before relying on it.
Yes. Polished chrome/silver doesn’t have a fixed “color” the way black paint does—it behaves more like a mirror and shows whatever is reflected in it.
In a product shot, if the reflective hands and markers are facing dark surroundings, a black card, or simply areas with no bright light reflecting into the lens, they can photograph as very dark or black. In other lighting, the same parts may reflect a ceiling, window, or light source and look bright silver.
That’s why shiny metal can be difficult to photograph accurately. Small changes in lighting, camera angle, and what’s around the camera can completely change how polished parts appear. So the product image may not necessarily show black-painted markers; it may just be showing dark reflections on polished metal.
In short: yes, there is a real optical/photographic reason for the difference.
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