Photokina is primarily an industry trade show rather than a consumer sales event. As a regular visitor, you can expect to see a huge range of gear and often handle many cameras, but not necessarily every product. Some items may be display-only or limited to press and trade representatives.

In general, exhibitors are there to showcase products, meet retailers, distributors, and media, and take larger trade orders—not to sell individual items to attendees. Because of that, consumer-oriented show discounts usually aren’t a major part of the event. You may find promotional giveaways or samples from some brands, but not widespread on-the-spot retail deals.

So, the main value of attending is seeing new gear, comparing products in person, and experiencing the industry atmosphere, rather than expecting guaranteed hands-on access to everything or buying at special prices.