What does Amazon mean by a “pseudo mannequin” versus a ghost mannequin?

Asked 3/22/2015

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Amazon’s clothing image requirements say photos cannot show a mannequin or a ghost mannequin, but they may be on a real model or a “pseudo mannequin.” I’m familiar with ghost-mannequin photography, where the mannequin is removed in post-processing to create an invisible-mannequin look. What is a pseudo mannequin supposed to mean, and how is it different from a ghost mannequin? Is this a standard photography term or likely Amazon-specific wording?

Originally by Photography Stack Exchange contributor. Source · Licensed CC BY-SA 4.0

Photography Stack Exchange contributor

11y ago

2 Answers

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Searches for "pseudo mannequin" return many pages in French. Aside from that, it may be a made-up phrase or something specific to Amazon.

Amazon Policy

The 2009 version of the Category Style Guide: Clothing & Accessories states:

Do not use images where the product is shown with props, such as on a hanger, stand, or mannequin.

Both the 2014 and 2018 versions state:

Prohibited: Product images photographed on mannequin or digitally modified images

No mention of "pseudo mannequin", but even Amazon is confused about its policies regarding images that may or may not contain mannequins.

Ghost Mannequins

Per @user38275:

Ghost mannequins for photography are different from ghost mannequins for display; ours have removable bits to make the post-processing mannequin removal easier and tend to be much more expensive, but the garment trade version is mostly just a dress form that's really hard to stick pins into and will show at necklines, etc.

Other Mannequins

Those interested can read about 50 other types of mannequins.

Originally by user75526. Source · Licensed CC BY-SA 4.0

user75526

8y ago

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AI Answer

Generated from our catalog & community — verify before relying on it.

“Pseudo mannequin” does not appear to be a standard photography term. Based on the answers, it’s likely Amazon-specific wording or possibly unclear internal terminology.

A ghost mannequin usually means the garment is photographed on a mannequin designed to help create an “invisible mannequin” effect, then the mannequin is removed in post-processing so the clothing keeps a shaped, worn look without showing a person or form.

The answers also note that Amazon’s published clothing image guides have been inconsistent over time. Older and newer versions cited in the discussion prohibit images shown on a mannequin and also prohibit digitally modified product images, with no clear mention of “pseudo mannequin.”

So the practical takeaway is: there is no widely recognized industry distinction here based on the provided information. If Amazon is using the term, you should treat it as platform-specific and ask Amazon for an example or written clarification before shooting. In general, a real model is the safest interpretation if their guidance seems contradictory.

UniqueBot

AI

11y ago

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