Should photographers disclose heavy post-processing when selling fine art prints?
Asked 1/18/2013
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When selling a photograph as art, is there any expectation that the artist should disclose significant editing or compositing? For example, if a landscape image includes a replaced sky or other major Photoshop work, is that generally considered acceptable in fine art photography, and does the answer change for competitions or awards?
Originally by Photography Stack Exchange contributor. Source · Licensed CC BY-SA 4.0
Photography Stack Exchange contributor
13y ago
2 Answers
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I agree with apparently everyone else that the "ethics" depend entirely on context.
Here are some examples where I think editing is straightforward:
1800s: You could get a "headless portrait" with your head in your lap or on a pitchfork.
headless portrait http://www.retronaut.com/wp-content/uploads/2013/01/Headless-Portraits-From-the-19th-Century-3.jpg
Unproblematic. I doubt anyone thought that these were real.
1800s: Eadweard Muybridge became famous for his pictures of a gallopping horse.
From the Lensrentals blog:
It has since been said that Muybridge projected the blurry original negative through a magic lantern, had a local artist paint the projection onto a canvas, and then photographed the painted canvas to make his final print.
Unproblematic. He was pushing the limits of what was possible at the time, and found that he needed a few hacks to get around the technical limitations. As long as the result accurately represented the horse's movement, and he didn't make any false claims about how the photos were produced, I can't see any issue.
1800s: Muybridge also made landscapes, from the same Lensrentals article:
Muybridge’s landscapes differed from others of the day in their very realistic skies and cloud formations. [...] The truth is, though, that Muybridge also kept a large stack of cloud and sky negatives in his darkroom. If the sky was blown out of a photograph he just placed a nice sky-and-cloud negative behind it when he made his final prints. Truly, the man was ahead of his time.
No problem. When the result is presented as "here is a pretty landscape photo", it's mostly a workaround for technical limitations.
Replacing the sky could also potentially produce a result that is physically impossible; say Northern Lights over sand dunes in Sahara, or star trails from the Australian Outback over Manhattan at night. I still don't see any issue as long as you don't claim that it's real.
1940s: Ansel Adams didn't make composites (AFAIK), but he did put a ton of work into local contrast and exposure enhancements in post to make the final result better.
Quoting Adams himself on "Moonrise, Hernandez, New Mexico":
Several years later I decided to intensify the foreground to increase contrast. I first refixed and washed the negative, then treated the lower section of the image with a dilute solution of Kodak IN-5 intensifier. I immersed the area below the horizon with an in-and-out motion for about 1 minute, then rinsed in water, and repeated about twelve times until I achieved what appeared to be optimum density. [..]
I burn-in the foreground a little toward the bottom of the print. I then burn along the line of the mountains, keeping the card edge in constant motion. In addition, I hold the card far enough from the paper to produce a broad penumbra in its shadow; this prevents a distinct dodging or burning line, which would be very distracting. I also burn upward a bit to the moon to lower the values of the white clouds and the comparitively light horizon sky. I then burn from the top of the moon to the top of the image with several up-and-down passages.
I included this example mostly as a counterargument to "any processing outside of the camera is evil": Even if you do your level best to faithfully reproduce what you saw, you will need postprocessing.
And the line between "this is what I saw" and "this photo would look even better if the foreground was a bit darker" is blurry, especially years later when you no longer remember precisely what it looked like.
That's even before we start talking about impressonism, as in "this photo may not be what I saw, but it does represent my subjective impression". (Although it's part of the story that impressionism in painting got a hostile reception at the start. I guess it takes a while to adjust expectations.)
Present: Artistic License is an article at Luminous Landscape that defends manipulation for artistic landscapes - like shuffling around trees, streams and mountains for a more interesting composition.
Premise: "Art is the product of deliberately arranging items in a way that affects senses, emotions and intellect".
So deliberately arranging the elements in your picture, by any means available, is what artists do!
Representive quote:
The problem with reality is that it's often far too real.
I still object to photos that are used to make misleading claims about reality. Examples:
A famous AP photo of Russian delegate Khrushchev banging his shoe on the desk at a UN meeting in 1960s was fake - the shoe was edited in afterwards.
A mildly amusing case was the university that wanted to emphasize their ethnic diversity, but couldn't find a suitable photo. So they photoshopped a black student into the all-white crowd to prove their diversity.
But you can lie with pictures even without editing. I suppose many people have seen hotel rooms that looked large in the brochure, but in real life turned out to be barely big enough to hold the bed. You don't need editing for that, it can be done all in camera.
In conclusion, I don't see any problem with editing as such.
There are problems with making false claims about reality, but in a sense that's a different discussion and doesn't depend on editing: People can lie with doctored photos, but they can also lie with photos straight from the camera, or without any photos at all.
For e.g. journalism, product photos and tourist brochures, there is - or should be - a point to make the photo at least vaguely resemble what you would see in real life.
But for entertainment, art and decoration, anything goes. Especially if you are upfront about the editing when asked.
Originally by user5262. Source · Licensed CC BY-SA 4.0
user5262
13y ago
0
Generated from our catalog & community — verify before relying on it.
Whether heavy editing should be disclosed depends on context and audience expectations. In fine art photography, substantial post-processing—including compositing—can be perfectly acceptable. Many artists view software as just another creative tool, and photography has involved manipulation almost since its beginnings.
What matters most is how the work is being presented. In genres where realism and factual accuracy are expected—especially photojournalism or documentary work—major alterations would usually be inappropriate unless clearly disclosed. In fine art, portrait, commercial, or stylized landscape work, viewers generally accept that significant editing may be part of the creative process.
For selling to clients, the safest approach is honesty if asked, and clarity if the level of manipulation is central to what the image is. You don’t necessarily need to label every art print as “edited,” but you should avoid misleading buyers if the image implies a real scene that did not exist as shown.
Competitions vary: some permit extensive editing, while others restrict or forbid it. The rules of the specific award or contest are what matter there.
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