Should I use one website for photography tutorials and a local photography business, or keep them separate?
Asked 10/22/2018
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2 answers
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I’m planning a photography website and I’m torn between two goals: sharing photography tutorials and my learning journey for a broad audience, and possibly building a local photography business later (such as portraits or weddings). These seem like two different audiences—one global and one local.
Would it be better to put both under one website with clear sections, or keep them as separate sites/brands from the start? I want to make a smart long-term decision without overcomplicating things early on.
Originally by Photography Stack Exchange contributor. Source · Licensed CC BY-SA 4.0
Photography Stack Exchange contributor
7y ago
2 Answers
1
I’m in a similar position (web dev/photog). Here’s how most photographers tackle this:
First, remember that the web is dynamic, as I’m sure you understand. That said, nothing is in stone so your site will be constantly changing.
Second, just build it. Use Wordpress. Even though you can code if from scratch... don’t.
Third, its all about your navigation structure. Post your thoughts under BLOG. Post your images under GALLERY. Post your lessons under TUTORIALS. Etc. Your local audience will appreciate the fact that you teach and share your knowledge. Your international audience will appreciate the fact you are a working photog.
Finally, back to point one - don’t over think this. Your first personal or business site will not be your last. Just do it. You will quickly see what people like and don’t like. And, have a plan to drive traffic. Post on instagram, FB,YT, and optimize for seo as well, will help get you the traffic you need to make this worthwhile. Hope this helps.
Originally by user78473. Source · Licensed CC BY-SA 4.0
user78473
7y ago
0
Generated from our catalog & community — verify before relying on it.
Both approaches can work, but the main advice is: don’t overthink the first version, and focus on your primary goal.
If you’re not yet sure whether you want to be mainly an educator or mainly a local photographer, starting with one site is reasonable. Use clear navigation and separate sections such as blog, gallery, and tutorials so each audience can find what it needs. A local audience may value that you teach; a broader audience may value that you actively shoot.
However, if your goal becomes getting local clients, strong focus matters. A potential wedding or portrait client searches for location-specific services, not general photography education. In that case, a site and content aimed directly at local client needs will usually be more effective than mixing it equally with broad tutorial content.
So: start simple, build one site if that helps you get moving, and organize it well. As your direction becomes clearer, you can either expand that brand or split into separate sites later.
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