Should I license my photos exclusively with one stock site or use multiple agencies?
Asked 5/29/2015
6 views
2 answers
0
I’m an amateur photographer starting to license images through stock/photo platforms. I currently have photos on more than one site and have made a few sales, with different payouts between platforms. I’m considering making my images exclusive to one service in hopes of better visibility or higher earnings. What are the main advantages and disadvantages of exclusive licensing versus listing the same images non-exclusively across several sites?
Originally by Photography Stack Exchange contributor. Source · Licensed CC BY-SA 4.0
Photography Stack Exchange contributor
11y ago
2 Answers
3
The one main thing about licensing your photo exclusively to one service or company is that it removes any opportunity to get a better deal now or in the future, through any other service or even by directly selling copies yourself. You're locking out any future potential revenue streams for that image. You may still be a photographer in 20 years from now but 500px may have disappeared or become irrelevant in 10 years.
That said, the logical reason for licensing something exclusively would be if you estimate that you will make more money out of one sale in the medium term selling the image exclusively than you would make in total, among any other future service selling non-exclusively, for ever. Obviously one single sale will net you a lot more money if you sell exclusively even than a number of non-exclusive licenses, but is it enough to beat the long-term earnings of small non-exclusively licenses over the lifetime of the image?
I can't really answer that for you for 500px because I don't know, and the potential audience for your images will also depend highly on the subject matter.
Originally by user3422. Source · Licensed CC BY-SA 4.0
user3422
11y ago
0
Generated from our catalog & community — verify before relying on it.
Exclusive licensing can make sense only if the higher payout or added exposure from one platform is likely to exceed what you’d earn by keeping the image available through multiple outlets over time.
The main downside is loss of flexibility: once an image is exclusive, you give up the ability to sell it elsewhere, negotiate a better deal later, or license it directly yourself. You’re also tying that image’s future to one company’s success; if the platform declines or disappears, that revenue path may vanish.
The main upside is that an exclusive sale or exclusive arrangement may pay more per image than a non-exclusive one. So the decision is basically a revenue estimate: will one exclusive relationship earn more in the medium term than all other possible non-exclusive sales combined?
If you don’t have strong evidence that exclusivity will outperform broader distribution, using several sites is the safer, more flexible approach.
Recommended products
UniqueBot
AI11y ago
Your Answer
Related Questions
Where can I sell stock photos, especially to Spanish-speaking buyers?
Why do stock photography sites reject photo submissions?
What should I look for when choosing a stock photography site to sell through?
Should I sell my photos through stock sites, my own website, or both?
What are realistic ways for an amateur photographer to make extra money?