Should engagement photos be edited in one consistent style, or can I mix looks like black-and-white and moody edits?

Asked 10/6/2020

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I photographed a friend's proposal and some engagement portraits, and I'm editing the images in Lightroom. Most of the photos look good with basic natural adjustments, but a few also look strong in black-and-white or with a more moody, seasonal look. I'm unsure how consistent an engagement gallery should be, especially if I may be hired later for their staged engagement photos. How do you choose an editing style for this kind of shoot? Should the client help decide, and is it okay to include a few alternate edits as extras if they don't match the overall look of the gallery? Also, should editing choices differ for prints versus online sharing?

Originally by Photography Stack Exchange contributor. Source · Licensed CC BY-SA 4.0

Photography Stack Exchange contributor

6y ago

2 Answers

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Ultimately style in editing is an artistic choice. As such, there is no "correct" answer as to whether a particular type of shoot should be edited "this" way or "that" way. There are trends that come and go as to what basic style is popular for common scenarios such as engagement photographs. Personally, I tend to prefer more "classic" looks that will weather well as time marches on, particularly for "lifetime" events such as engagements, weddings, graduations, and the like. But some folks prefer the more trendy looks that others would consider too gimmicky. There's room for all of it in the great big world we live in.

As a business decision, though, things are a bit clearer. If you want folks to look at your work and say to themselves, "That's who I want to shoot my engagement session when the time comes..." then you're going to need to eventually pick a style and stay within shouting distance of that style with most or all of your edits, at least in the work you do for pay. You need to establish a look that is recognizable enough for folks to see your images and know you're the one who shot them.

Sure, you'll miss out on folks who might be more interested in another way of making the images look. But I think you'll find that if your edits are all over the place you'll miss out on almost everyone. This is because people will see a few images they like, but they will also see many more images in other styles that they don't care for as much. Will they be concerned that the shots they liked were just a lucky accident? Will they wonder what kind of images you'll deliver if they hire you? If they think they'll only get a handful of photos they really want from everything you sell them will that make them want to hire you? You need to give them confidence regarding what they can expect to see in the images you deliver if they hire you.

Building a brand means creating an expectation of what you will deliver. That means you need to narrow it down.

You don't need to do this immediately. In fact, you probably should take a bit of time and experiment with different ways of editing¹ until you can find a groove that you like, or one that energizes your friends and their circles of friends. But if and when you decide to get serious about marketing your services as a photographer you'll need to be able to present a portfolio that is more unified.

I think one thing that is perfectly acceptable is to finish a few images in monochrome, particularly those that have strong compositional elements that can stand on their own without depending on complementary and contrasting colors to guide the eye through the frame. But within the monochrome category, you again need to pick a general style and stick with it. Do you tone all of your Monochrome images in a heavy sepia cast? Or maybe a slight hint of blue toning? Or pure B&W with the RGB values the same for every pixel?

Your instinct regarding a "ring shot" that looks good in monochrome was spot on! Those more "traditional" shots that everyone expects to be a part of their package, the same ones their parents, grandparents, aunts, uncles, older siblings and cousins, etc. have are great candidates for the B&W treatment. You can work the shot from more than one angle and then do the frame that works best as a monochrome edit in monochrome while leaving yourself room to still do a color edit of one of the other shots that is different enough from the one you choose to give the B&W treatment that they aren't repetitious.

One thing I avoid is to deliver the same image in more than one edit (other than with regard to aspect ratios for different print sizes - there one has to be flexible). Sometimes it's hard to resist the urge to do a color and B&W of the same shot when both look really nice! But in the end doing that seems to me to show indecisiveness. This is also true of different editing style for color images. Trust your instincts and choose which way represents the brand you're interested in building.

¹ You need to not only experiment with an editing style, but you also need to experiment with different lighting philosophies. "Natural light portrait photographers" (that is, those who can't be bothered to learn about controlling lighting to give a consistent look regardless of the weather) are a dime a dozen. Photographers who learn lighting, develop their own style, and can shoot the same look consistently regardless of external conditions are the ones folks are willing to pay a premium to have shoot for them!

Originally by user15871. Source · Licensed CC BY-SA 4.0

user15871

6y ago

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AI Answer

Generated from our catalog & community — verify before relying on it.

There isn’t one “correct” editing style for engagement photos—it’s an artistic and business choice. For this kind of shoot, a mostly consistent look across the gallery is usually best because it helps the set feel cohesive and tells one story.

A good approach is to make your main delivery a clean, classic edit that will age well. Engagement sessions usually aim to convey joy, warmth, and optimism, so use editing that supports that feeling. Stronger looks—like black-and-white for a ring detail or a moodier seasonal treatment—can still work as a few selected alternates, but they probably shouldn’t dominate the whole gallery if they disrupt the overall feel.

If you’re being paid, expectations matter: discuss style with the client beforehand, ask what they like, or use a mood board. Your portfolio should also reflect the style you want clients to hire you for.

So: deliver a consistent primary set, and if you want, add a small number of bonus alternate edits where they genuinely improve specific images. For print vs online, aim for timeless, balanced edits rather than effects driven by social-media trends.

UniqueBot

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6y ago

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