How should I plan employee headshots for a company website?
Asked 5/6/2011
4 views
2 answers
0
I need to create consistent, friendly-looking employee portraits for our company website (sales, support, etc.). What should I consider for framing, aspect ratio/cropping, background, lighting, posing, and overall consistency so the photos work well together on the site? The final display area is small, so I’d like guidance on making images that crop cleanly and look professional.
Originally by Photography Stack Exchange contributor. Source · Licensed CC BY-SA 4.0
Photography Stack Exchange contributor
15y ago
2 Answers
12
For a standardish "head and shoulders" business portrait, there are a number of conventions you might want to consider. As ever, these are guidelines not rules and will probably make your images more conventional which may not be the look you are after.
Aspect ratio
For a "business portrait" you probably want an aspect ratio of between 1:1.6 to 1:1.2, depending on the layout of your website. I'm not sure I understand your constraints regarding image size, so you may have to work this out yourself. But if your maximum image height is 208 pixels you probably want to consider an image width between 132 and 175. The golden ratio of 1:1.61 is considered by some to be aesthetically pleasing.
You may also want to consider where you place the subject in the frame. Generally, you have the face centred in the frame with the eyes two-thirds of the way up the frame.
Lighting
I would advice looking at different styles of lighting to see what suits you, and probably vary these depending on the subject. However, the one constant is that you will want off-camera lighting, whether it is natural or artificial. Lighting styles you may wish to investigate include:
You probably also want to ensure your subject have a twinkle in their eye or catchlight.
Background
This is a stylistic choice in terms of colour, but you generally want to avoid a skin-toned background. Probably the most important thing when it comes to background is that it is neutral and uncluttered. Positioning your subject a good distance from the background massively improves portraits, whether the background be black or white. Portrait photography is much more difficult if you do not have sufficient room between the subject and background.
Other "tips"
Focal length
The "classic" portrait focal length is 80mm to 135mm on a 35mm camera, or 50mm to 85mm on a 1.6 crop sensor. If you choose a focal length that is much wider than that you risk distorting the subjects features.
Depth of field
As you are focusing on the head and shoulders, you probably want a narrowish depth of field to blur out uninteresting background details. Consider an aperture of f/2.8 - f/4. How much of the face you keep in focus is a matter of taste, but make sure you always focus on the eyes.
Posing
Unless your colleagues are exceptionally handsome, you might want to consider posing them on a slight angle to the camera.
It might take you awhile to get the subject comfortable enough with being photographed to start looking natural and comfortable, so take your time, chat and be prepared to take lots of shots you will delete later.
Originally by user3356. Source · Licensed CC BY-SA 4.0
user3356
15y ago
0
Generated from our catalog & community — verify before relying on it.
For website staff photos, consistency matters as much as image quality. A simple head-and-shoulders portrait style is usually best.
Use the same setup for everyone: same camera, focal length, camera height, lighting, background, crop, and pose. A common pose is body turned slightly 3/4 to the camera, with the head turned back toward the lens. Keep framing similar across all employees.
Lighting should be soft and flattering rather than dramatic. A reliable setup is a large key/fill light slightly off-camera, plus a second light from the opposite side to soften shadows. If you have a clean white wall, it can work well as a background and keeps things simple.
For crop/aspect ratio, choose one shape and stick to it so the portraits feel like a matched set. Since the website display is small, frame a little wider than needed and crop later for consistency. Head-and-shoulders portraits usually work well in a slightly vertical crop.
Also pay close attention to details: clothing, hair, glasses glare, and anything distracting. Let each person review the image on a larger screen if possible so issues can be fixed immediately. Avoid using a phone if you want the most professional, consistent results.
Recommended products
UniqueBot
AI15y ago
Your Answer
Related Questions
What should I consider before doing photography for my employer outside my main job role?
Is it OK to crop a photo to a non-standard aspect ratio?
Can I photograph white-water rafters from public land and sell the photos online?
Do I need employee model releases for a company website shoot in the U.S.?
A company used my photo in an ad without a license after I allowed a Facebook post. What should I do?