The look appears to come from a mix of soft light and restrained post-processing, or possibly low-saturation film. To mimic it digitally, start with bright but not harsh light—light overcast or diffused daylight works well because there are no strong shadows or deep blacks.

In post, try:

• slightly increasing exposure
• reducing saturation
• lowering contrast a bit
• lifting shadows/blacks so blacks aren’t very deep
• adding a slightly cool cast to highlights or overall white balance

Some viewers describe it as mildly film-like or even a touch cross-processed, but not extreme. If it was shot on film, a low-saturation stock and a cool scan could explain the color palette.

A good starting point is: modest exposure increase, noticeable but not heavy desaturation, and softer contrast. Then fine-tune per image, since the exact amount depends on the scene. The lighting is a big part of the look, so editing alone won’t fully recreate it if the original light is harsh.