The main issue is likely not just editing—it’s that your lighting is very even, which makes the watch look flat. The reference shots use controlled gradients, reflections, and some shadow to create depth.

Try this:

• Adjust lighting first: reduce how uniform the light is so the watch gets some tonal gradation and shape.
• Watch exposure on the dial: it may be slightly overexposed, which washes out color. More global metering or metering with the dial controlled can help.
• In post, use Curves to bring down the brighter dial tones and deepen midtones without crushing the strap.
• A simple contrast boost may help, but it can blow out brighter areas, so Curves is usually safer.
• Targeted color/HSL adjustments can add richness once the lighting has better depth.
• If you use Photoshop, Auto Tone is worth trying as a quick starting point, then refine manually.

In short: create more shape with lighting first, then use careful Curves and selective color adjustments rather than relying on global contrast alone.