Yes—artificial snow is a practical way to create this look in a studio. Craft/photo fake snow products are commonly used for snow-themed shoots and are much easier to control than real snow or ice.

You can also experiment with cloudy freezer ice as a prop or texture element if you want a rougher, frosty appearance. Depending on the exact look you want, combining fake snow with controlled lighting can sell the effect well.

The main advantage of fake snow is consistency: it won’t melt as quickly, is easier to place precisely in the beard, and lets you work under studio lights without rushing as much as you would with real snow.

So no, you don’t need to put the model’s face in a freezer first—using artificial snow and testing a few textures is the more practical studio approach.