A better approach than using a shocking line or gimmick is to build a real connection with the subject. The answers suggest that natural expressions usually come when the photographer stops acting only as “the photographer” and becomes a person the subject can interact with.

Helpful methods:

• Do a little research beforehand so you can talk about something meaningful to them.
• Share a bit about yourself as well; people often open up when you do.
• Spend a little time talking and relating before expecting the strongest portraits.
• Look for genuine conversation rather than a rehearsed prompt or catchphrase.

If a subject is wearing a “press face,” it may be because the interaction still feels formal. Once they feel comfortable and seen as a person, their expression often softens naturally. So the goal isn’t to force an instant reaction, but to create a brief, authentic moment of connection that leads to better portraits.