If you want one simple setup for both beauty photos and video, prioritize continuous lighting rather than a dedicated strobe-based beauty setup. Traditional beauty/fashion lighting with strobes often doesn’t translate well to video, while lights chosen for video usually won’t give the same classic beauty-lighting look unless you spend much more.

A practical beginner approach is to use conventional room or continuous lights to make the space bright enough for video, then bounce that light off walls or the ceiling to create a larger, softer source. Soft, broad light is flattering for makeup and beauty work and can fit a small studio better than more specialized gear.

For still photography, this may mean using a wider aperture, slower shutter speed, or higher ISO than you would with flash, but modern cameras can usually handle that well enough for this kind of setup.

So if your main goal is versatility, start with a compact continuous-light setup and soft bounced light rather than choosing between a beauty dish and umbrellas for strobes.