Sony Trade Event 2018

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  • Sony Alpha a9 Mirrorless Digital Camera - Body Only

    Product #: SYCD8300 | Manufacturer #: ILCE9/B

    • Sony Alpha a9 Mirrorless Digital Camera Body
    • Compatible with Sony E-mount lenses
    • 24.2 MP Full-Frame Exmor RS-stacked CMOS sensor
    • BIONZ X image processor
    • 3”, 1,440 k-dot tiltable rear LCD touchscreen
    • 0.5” 3,686 k-dot EVF with 23 mm eyepoint
    • 20 fps continuous shooting
    • 4K UHD video recording at 30 fps
    • 693-point Phase-Detection autofocus
    • 5-Axis SteadyShot INSIDE image stabilization
    • WiFi, NFC, & Bluetooth connectivity
    • 2,280 mAh NP-FZ100 Lithium-Ion battery

    Our Price: $4,498.00

    Earn 44980 U-REWARDS Loyalty Points

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    Includes FREE: Unique Photo Shoulder Bag VK22BK Black.

  • Sony Alpha a7R III Mirrorless Digital Camera - Body Only

    Product #: SYCD8340 | Manufacturer #: ILCE7RM3/B

    • Sony Alpha a7R III Mirrorless Digital Camera
    • For Sony E-mount lenses
    • 42.4 MP Exmor R BSI CMOS sensor 
    • BIONZ X image processor
    • 3.0-inch tilting touchscreen LCD 
    • 4K video recording at 30 fps
    • Fast Hybrid AF system
    • 5-axis SteadyShot INSIDE image stabilization
    • Built-in Wi-Fi, NFC, and Bluetooth
    • Hot shoe and PC terminal
    • 2280 mAh NP-FZ100 Li-ion battery
    • Color: Black

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    Our Price: $2,998.00 After $200.00 Instant Savings

    Earn 29980 U-REWARDS Loyalty Points

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    Includes FREE: Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh).

  • Sony Alpha a7RII Mirrorless Digital Camera - Body Only

    Product #: SYCD82641 | Manufacturer #: ILCE7RM2/B

    • 42.4 MP Full frame back-illuminated full-frame CMOS sensor
    • High-speed BIONZ X image processing engine
    • 5-axis image stabilization
    • Higher-resolution 4K movie recording
    • Fast Hybrid AF
    • Tough magnesium alloy body
    • Durable reduced-vibration shutter
    • XGA OLED Tru-Finder
    • Silent Shooting
    • Built-in Wi-Fi and NFC (Near Field Communication)
    • PlayMemories Camera Apps 
    • D-range Optimizer, Auto HDR, Multi Frame NR
    Our Price: $1,998.00

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    Includes FREE: Unique Photo Shoulder Bag VK22BK Black.

  • Sony Alpha a7S II Mirrorless Digital Camera - Body Only

    Product #: SYCD82741 | Manufacturer #: ILCE7SM2/B

    • 12.2MP full-frame Exmor CMOS sensor
    • BIONZ X image processor
    • Full-frame 4K movie recording
    • 5-axis in-body image stabilization
    • 120P Full HD 1920 x 1080
    • Supports Picture Profiles, S-Gamut3.Cine/S-Log3
    • 2.4m dot XGA OLED Tru-Finder w/ ZEISS T* coating
    • Durable reduced-vibration shutter
    • Built-in Wi-Fi and NFC
    • Tough magnesium alloy body & robust lens mount
    • Tiltable 3” (1,229k dots) Xtra Fine LCD
    Our Price: $2,398.00

    Earn 23980 U-REWARDS Loyalty Points

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    Includes FREE: Unique Photo Shoulder Bag VK22BK Black.

  • Sony Fisheye Conversion Lens for FE 28mm f/2 Lens

    Product #: SYL8272 | Manufacturer #: SEL057FEC

    • Dedicated conversion lens
    • 16mm focal length
    • 180° angle of view (diagonally)
    • Sophisticated design seamlessly matches the lens
    • Dust & moisture resistant for maximum reliability
    • Easy-attach bayonet mechanism lock
    • Automatic detection for EXIF data generation
    • Specifically designed for the FE 28mm F2
    • Dimensions (W X H X D): 89 x 58.5 mm
    • Weight: 418 g
    Our Price: $298.00

    Earn 2980 U-REWARDS Loyalty Points

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  • Sony FE 85mm f/1.8 Lens

    Product #: SYL8289 | Manufacturer #: SEL85F18

    • Sony FE 85mm lens
    • For Sony E-mount mirrorless cameras
    • Short-telephoto lens 
    • f/1.8 maximum aperture 
    • One ED glass element 
    • Double linear autofocus motor
    • Customizable focus hold button
    • Rounded 9-blade diaphragm
    • Dust and moisture resistant
    • Compact and lightweight 
    • Color: Black
    Our Price: $598.00

    Earn 5980 U-REWARDS Loyalty Points

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  • Sony 10-18mm f/4 OSS E-Mount Wide Zoom Lens

    Product #: SYL8251 | Manufacturer #: SEL1018

    - Wide-Angle Zoom Lens 
    - 10-18mm f/4

    Our Price: $848.00

    Earn 8480 U-REWARDS Loyalty Points

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    Includes FREE: Yashica 62mm Multi-coated UV Filter.

  • Sony Ultra-Wide Conversion Lens for FE 28mm f/2 Lens

    Product #: SYL8273 | Manufacturer #: SEL075UWC

    • Dedicated ultra-wide converter
    • Provides 21 mm focal length
    • Sophisticated design seamlessly matches the lens
    • Dust and moisture resistant
    • Easy-attach bayonet mechanism lock
    • Automatic detection for EXIF data generation
    • Specifically designed for the FE 28mm F2 Lens
    • Dimensions (W X H X D): 72 x 51 mm
    • Weight: 267 g
    Our Price: $248.00

    Earn 2480 U-REWARDS Loyalty Points

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  • Sony E PZ 16-50mm f/3.5-5.6 OSS E-mount Power Zoom Lens - Black

    Product #: SYL8249 | Manufacturer #: SELP1650

    - Retractable Zoom Lens
    - 16-50mm

    Our Price: $298.00

    Earn 2980 U-REWARDS Loyalty Points

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    Includes FREE: Yashica 40.5mm Multi-coated UV Filter.

  • Zeiss Sonnar T 24mm F1.8 ZA Wide Angle Lens - Black

    Product #: SYL8244 | Manufacturer #: SEL24F18Z

    - Carl Zeiss Sonnar optics
    - Circular Aperture
    - Smooth and quiet AF for video
    - Large f/1.8 aperture
    - Direct Manual Focus

    Our Price: $1,098.00

    Earn 10980 U-REWARDS Loyalty Points

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  • Sony Vario-Tessar T FE 16-35mm f/4 ZA OSS Wide Angle Zoom Lens - Black

    Product #: SYL8266 | Manufacturer #: SEL1635Z

    • ZEISS T* (T-star) coating
    • Circular Aperture
    • 5 Aspherical lens elements
    • 3 ED (Extra-low Dispersion) glass
    • Constant F4 max aperture
    • Lens-based Optical SteadyShot® IS
    • Dust and moisture resistant design
    • Sony E-mount (35mm full frame)
    • 72mm Filter diameter
    Our Price: $1,348.00

    Earn 13480 U-REWARDS Loyalty Points

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  • Sony Vario-Tessar T E 16-70mm f/4 ZA OSS Short Telephoto Lens - Black

    Product #: SYL8256 | Manufacturer #: SEL1670Z

    - Sony E-Mount
    - 24-105mm (35mm Equivalent)
    - Aperture Range: f/4 to f/22
    - Optical SteadyShot Image Stabilization
    - Four Aspherical Elements
    - Carl Zeiss T* Anti-Reflective Coating
    - Constant f/4 Maximum Aperture
    - Circular Aperture Design
    - Metal Lens Barrel

    Our Price: $998.00

    Earn 9980 U-REWARDS Loyalty Points

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    Includes FREE: Yashica 55mm Multi-coated UV Filter.

  • Sony FE 90mm f/2.8 Macro G OSS Full-frame E-Mount Lens

    Product #: SYL8270 | Manufacturer #: SEL90M28G

    • Perfect for Alpha 7 series, 35mm full-frame E-mount cameras
    • 90mm macro lens
    • Bright F2.8 maximum aperture
    • Nano AR coating
    • Optical SteadyShot image stabilization
    • Instant manual/auto focus selection
    • Advanced asphirical elements
    • Super ED glass with multi?coating
    • 9-blade circular aperture
    • Direct Drive SSM (DDSSM)
    • Dust and moisture resistant design
    • Filter size: 62mm
    Our Price: $1,098.00

    Earn 10980 U-REWARDS Loyalty Points

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  • Sony E 50mm f/1.8 OSS E-Mount Prime Medium Telephoto Lens - Black

    Product #: SYL8258 | Manufacturer #: SEL50F18/B

    - Sony E-Mount
    - 75mm (35mm Equivalent)
    - Aperture Range: f/1.8-22
    - Optical SteadyShot Image Stabilization
    - Linear Autofocus Motor
    - Direct Manual Focus (DMF)
    - Circular Aperture Design
    - Aluminum Alloy Lens Barrel

    Our Price: $298.00

    Earn 2980 U-REWARDS Loyalty Points

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    Includes FREE: Yashica 49mm Multi-Coated UV Filter.

  • Sony E-Mount 16mm f/2.8 Wide-Angle Alpha E-Mount Lens - Silver

    Product #: SYL100 | Manufacturer #: SEL16F28

    - For Sony Alpha NEX Digital Cameras
    - Pancake Style Lens
    - 0.8"/22mm Long
    - Equivalent to 24mm in 35mm Format
    - Autofocus (AF) & Manual Focus (MF)
    - Fast f/2.8 Aperture
    - 83 Angle of View
    - Low Noise during Movie Capture
    - 49mm Filter Size
    - 9.4" (0.24m) Minimum Focusing Distance
    - Weighs Only 2.5 oz (70 g)

    Our Price: $248.00

    Earn 2480 U-REWARDS Loyalty Points

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    Includes FREE: Yashica 49mm Multi-Coated UV Filter.

  • Sony E 35mm f/1.8 OSS E-mount Prime Lens

    Product #: SYL8250 | Manufacturer #: SEL35F18

    - Compact, lightweight fixed F1.8 lens
    - Circular Aperture

    Our Price: $448.00

    Earn 4480 U-REWARDS Loyalty Points

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    Includes FREE: Yashica 49mm Multi-Coated UV Filter.

  • Sony Planar T* FE 50mm f/1.4 ZA Lens

    Product #: SYL8284 | Manufacturer #: SEL50F14Z

    • Sony Planar T* FE 50mm f/1.4 ZA lens
    • Designed for E-mount mirrorless cameras
    • 50mm wide aperture Prime lens
    • Bright F1.4 maximum aperture
    • Constructed from 12 elements in 9 groups
    • Zeiss T* anti-reflective coating
    • Advanced Aspheric and ED glass
    • Delivers superior contrast and resolution
    • Ring Drive super sonic wave motor system
    • 11-blade circular aperture
    • Dust & moisture resistant
    • Color: Black
    Our Price: $1,498.00

    Earn 14980 U-REWARDS Loyalty Points

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  • Sony FE 12-24mm f/4 G Lens

    Product #: SYL8292 | Manufacturer #: SEL1224G

    • Sony FE 12-24mm f/4 G Lens 
    • For E-mount mirrorless cameras
    • 17 elements in 13 groups
    • One super ED and three ED elements
    • Two DDSSM autofocus groups
    • Focus hold button and AF/MF Switch
    • 0.14× magnification
    • Nano AR coating
    • 11 blade diaphragm
    • Dust and moisture-resistant design
    Our Price: $1,698.00

    Earn 16980 U-REWARDS Loyalty Points

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  • Sony E 20mm f/2.8 E-mount Prime Lens

    Product #: SYL8259 | Manufacturer #: SEL20F28

    - 20mm Prime Lens
    - Aperture Range: f/2.8-22
    - 30mm Equivalent in 35mm Format
    - Internal Stepping Motor
    - Direct Manual Focus
    - 7.8" (0.2 m) Minimum Focus Distance
    - 3 Aspherical Lens Elements
    - Ultra-compact Design
    - Fits Sony NEX-mount Cameras
    Our Price: $348.00

    Earn 3480 U-REWARDS Loyalty Points

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    Includes FREE: Yashica 49mm Multi-Coated UV Filter.

  • Sony FE 50mm f/2.8 Macro Lens

    Product #: SYL8287 | Manufacturer #: SEL50M28

    • Sony FE 50mm lens
    • E-mount macro lens
    • f/2.8 maximum aperture
    • One aspherical element
    • One extra-low dispersion glass element
    • Focus-range limiter
    • Focus hold button
    • Dust and moisture resistant 
    • Compact & lightweight
    • Rounded 7-blade diaphragm
    • Color: Black
    Our Price: $498.00

    Earn 4980 U-REWARDS Loyalty Points

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  • Sony E 18-200mm F3.5-6.3 OSS E-mount Zoom Lens

    Product #: SYL8246 | Manufacturer #: SEL18200LE

    - For Sony Alpha NEX Cameras - 7.5x Telephoto Zoom Range - Silent Autofocusing / Internal Motor - Single Extra-Low Dispersion Glass Lens - Dual Aspherical Lens Elements - Circular Aperture Blades

    Our Price: $848.00

    Earn 8480 U-REWARDS Loyalty Points

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    Includes FREE: Yashica 67mm Multi-coated UV Filter.

  • Sony FE PZ 28-135mm f/4 G OSS Standard Zoom Lens - Black

    Product #: SYL8265 | Manufacturer #: SELP28135G

    • Precision G-series optical design
    • Minimized angle of view variation (breathing)
    • No focus shifting (axial displacement) while zooming
    • 3x manual rings 
    • Constant F4 max aperture
    • Super Sonic wave motor drive
    • Quiet Iris and auto focus
    • Dust and moisture resistant design
    • Lens-based Optical SteadyShot® IS
    • Internal focusing
    • Nano AR Coating
    • ED / Super ED glass & aspherical lens elements
    Our Price: $2,498.00

    Earn 24980 U-REWARDS Loyalty Points

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  • Sony FE 70-200mm f/4 G OSS Full-Frame E-Mount Zoom Lens - White

    Product #: SYL8264 | Manufacturer #: SEL70200G

    - E-mount full frame telephoto zoom lens
    - Constant f/4 max aperture
    - Optical Steadyshot™ image stabilization
    - Rugged dust and moisture-resistant
    - Compatible with: Sony Alpha A7, A7R, NEX-VG900

    Our Price: $1,498.00

    Earn 14980 U-REWARDS Loyalty Points

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    Includes FREE: Yashica 72mm Multi-coated UV Filter.

  • Sony FE 28mm f/2 E-Mount Prime Lens

    Product #: SYL8268 | Manufacturer #: SEL28F20

    • Perfect for Alpha 7 series, 35mm full-frame E-mount cameras
    • Compact and lightweight design
    • Bright F2 maximum aperture
    • Wide 28mm focal length
    • Dust & moisture resistant design
    • 9-blade circular aperture
    • ED glass with multi?coating
    • Linear actuator focusing mechanism
    • 8 groups, 9 elements
    • Sony E-mount
    • Filter size: 49mm
    • Compatible with ultra-wide & fisheye converter lenses
    Our Price: $448.00

    Earn 4480 U-REWARDS Loyalty Points

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  • Sony Sonnar T FE 55mm f/1.8 ZA Full-frame E-Mount Prime Lens - Black

    Product #: SYL8262 | Manufacturer #: SEL55F18Z

    - Sony E Mount Full-Frame
    - Aperture Range: f/1.8 to f/22
    - Carl Zeiss T* Anti-Reflective Coating
    - Nine-Blade Circular Diaphragm
    - Dust and Moisture-Resistant Construction

    Our Price: $998.00

    Earn 9980 U-REWARDS Loyalty Points

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    Includes FREE: Yashica 49mm Multi-Coated UV Filter.

  • Sony FE 70-300mm f/4.5-5.6 G OSS Lens

    Product #: SYL8281 | Manufacturer #: SEL70300G

    • Full-frame 70-300mm G Series lens
    • F4.5–5.6 G Telephoto zoom
    • Optical SteadyShot™ image stabilization
    • Close-up focusing capability
    • 9-blade circular aperture
    • Nano AR coating
    • 2x ED (Extra-low Dispersion) glass elements
    • Design that resists dust and moisture
    • Linear actuator
    • Enhanced operability w/ direct control
    • Color: Black
    Our Price: $1,198.00

    Earn 11980 U-REWARDS Loyalty Points

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  • Sony Sonnar T FE 35mm f/2.8 ZA Full-frame E-Mount Prime Lens - Black

    Product #: SYL8261 | Manufacturer #: SEL35F28Z

    - Sony E Mount Full-Frame
    - Aperture Range: f/2.8 to f/22
    - Three Double-Sided Aspherical Elements
    - Carl Zeiss T* Anti-Reflective Coating
    - Internal Focusing Mechanism
    - Nine-Blade Circular Diaphragm
    - Dust and Moisture-Resistant Construction

    Our Price: $798.00

    Earn 7980 U-REWARDS Loyalty Points

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    Includes FREE: Yashica 49mm Multi-Coated UV Filter.

  • Sony E PZ 18-105mm f/4 G OSS Power Zoom Medium Telephoto Lens - Black

    Product #: SYL8257 | Manufacturer #: SELP18105G

    - Sony E-Mount
    - 27-158mm (35mm Equivalent)
    - Aperture Range: f/4 to f/22
    - Optical SteadyShot Image Stabilization
    - Two Extra-Low Dispersion Elements
    - Three Aspherical Elements
    - Handycam Zoom Performance
    - Zoom Lever for Zoom Speed Control
    - Constant f/4 Maximum Aperture
    - Circular Aperture Design

    Our Price: $598.00

    Earn 5980 U-REWARDS Loyalty Points

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    Includes FREE: Yashica 72mm Multi-coated UV Filter.

  • Sony E PZ 18-200mm f/3.5-6.3 OSS E-Mount Power Zoom Lens - Black

    Product #: SYL8255 | Manufacturer #: SELP18200

    - Wide-angle to Telephoto Zoom Lens
    - 27-300mm Equivalent in 35mm Format
    - Aperture Range: f/3.5-40
    - Optical SteadyShot Image Stabilization
    - ED Glass and Aspherical Lens Elements
    - Internal Stepping Motors
    - Smooth & Quiet, Ideal for Video
    - Three-step Adjustable Zoom Speed
    - Direct Manual Focus
    - Metal Exterior

    Our Price: $1,198.00

    Earn 11980 U-REWARDS Loyalty Points

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    Includes FREE: Yashica 67mm Multi-coated UV Filter.

  • Sony Distagon T* FE 35mm f/1.4 ZA Full-frame E-Mount Prime Lens

    Product #: SYL8269 | Manufacturer #: SEL35F14Z

    • Perfect for Alpha 7 series, 35mm full-frame E-mount cameras
    • Versatile 35mm focal length
    • Bright F1.4 maximum aperture
    • A responsive aperture ring
    • Advanced Asphirical elements
    • Dust & moisture resistant design
    • 9-blade circular aperture
    • Direct Drive SSM (DDSSM)
    • 8 groups, 12 elements
    • Sony E-mount
    • Filter size: 72mm
    • Weight: 22.3 oz. (630 g)
    Our Price: $1,598.00

    Earn 15980 U-REWARDS Loyalty Points

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