Canon PowerShot SX740 HS Digital Camera - Black

Overview

The Canon PowerShot SX740 HS Digital Camera houses 4K imaging capabilities that elevate the causal photography experience to the next level. With the front integrated lens, you can capture images at a wide-angle as well as close-up. The combined force of the 20.3 MP CMOS sensor and DIGIC 8 image processor delivers high-resolution stills and maintains the image detail in overexposed areas. The camera offers high-speed continuous shooting of 7.4 fps that ideal for capturing a fast-paced moment. Use the tilting design of the 3.0-inch LCD to your advantage for taking low angle shots or selfies. The built-in Wi-Fi and Bluetooth allows you to share images with your smartphone and remote control the camera, respectively. When you turn on the camera for the first time, the Feature Assistant springs into action to guide you through different camera functions and menus.

Optics and Focus

The built-in lens of this Canon camera offers a 35mm-equivalent focal range of 24–960mm. You can adjust the lens aperture from f/3.3 to f/6.9. The light metering methods of the camera include evaluative, center-weighted average, and spot. You can alter the exposure compensation of ±3 EV in 1/3-stop increments. The camera offers a minimum focusing distance of 1.02 cm on wide and 2.01 m on telephoto settings. With the Zoom Framing Assistant, you can easily track subjects when they go out of frame. The wide ISO range of 100–3200 allows shooting dim conditions.

Sensor and Screen

The camera sports a 20.3 MP CMOS sensor offers crystal clear image quality with vibrant colors. You can tilt the rear 3.0-inch LCD to take low angle shots or rotate it 180° for clicking selfies. The LCD monitor provides 922K-dot resolution live view of the scene. With the 100% screen coverage, the LCD allows you to frame the shot accurately without any parallax.

Image and Video

The PowerShot SX740 HS digital camera provides the highest resolution of 5184×2912 pixels in JPEG format. You can record videos in UHD 4K at 30 fps, or choose the Full HD option for shooting videos at 60 fps. The camera features the continuous shooting mode that takes burst shots at 7.4 fps, and 10 fps with the AF lock enabled. You may also shoot time-lapse imagery in 4K. The camera lets you crop a snapshot from the 4K video at any moment. All these features are supported by the DIGIC 8 image processor. It has an Auto Lighting Optimizer that adjusts the blown-out parts of the image to maintain the overall color detail.

Other Features

The integrated Wi-Fi allows you to transfer photos to smart devices via the Canon Camera Connect app. Moreover, the Bluetooth connectivity makes it easy to remote control the camera and tag the location of your smartphone to the photos. With the Image Transfer Utility 2 software, the camera automatically sends photos and videos to your PC when it is connected via the Wi-Fi network. The built-in flash comes in handy when capturing pictures in low light. An NB-13L Li-ion battery pack and CB-2LH battery charger is included in the box along with the camera.