Japan's Olympus Corp announced a new digital camera format on Tuesday that will make single lens reflex (SLR) models smaller and lighter, in a bid to drive sales of their advanced machines. The new format, called the Micro Four Thirds System, would make digital SLR cameras thinner and lens units smaller than those based on the existing Four Thirds System. "Packing high picture quality into a body thin enough to slide into a pocket. That is the basic concept of Micro Four Thirds," Haruo Ogawa, head of Olympus Imaging Corp's SLR business division, told a news conference.
Olympus, Matsushita to offer smaller SLR cameras
- Japanese medical equipment and digital camera maker Olympus Corp President Tsuyoshi Kikukawa speaks during a news conference