Yesterday I got the chance to catch up with Tony Corbell from NIK Software. If you are out here at WPPI, you need to stop by our booth (737) as we will have a representative from NIK Software demonstrating their great products. Like many others out there, I was a giant skeptic of the NIK products before I got to try them for myself. In theory you can do almost all of your editing in Photoshop/Lightroom, so why buy NIK (or any other) plug-ins? The answer is pretty simple. NIK Software has been designed by photographers for photographers. Instead of having to go through time consuming steps in Photoshop, NIK has a bevy of filters that are specifically designed for portrait, landscape, wedding, lifestyle and event photographers. In my opinion, NIK's Control Point system is the most appealing feature. Using Control Points is much easier and takes far less time than layer masking in Photoshop. Here is Tony explaining a little bit more about what NIK is doing out here at WPPI. I plan on doing a full review of Color Efex 4 when we get back to New Jersey. -MZ