For years FJ Westcott (more commonly known as just "Westcott") has created a variety of interesting lights and lighting accessories for both photographers and videographers. They are perhaps best known for their Apollo Softboxes which raise to fame when the Strobist movement started several years ago. The rise of the DSLR video movement also started a few years ago and created the demand for a whole new segment of continuous lighting. Westcott has answered the call in both regards. While walking around at WPPI, it was hard NOT to see one or more of the Westcott girls marching around with sunglasses on, holding a light above their heads. All Star Wars and Lightsaber jokes aside (I am sure there will be many of them), the new Icelight seems pretty darn useful. Here is Amber McCoy from Westcott explaining the Icelight and new Apollo Softboxes! -MZ