Question: How much storage is enough storage? Answer: You can never have enough storage...At least Lexar seems to thinks so. With all the pandemonium at Photokina around "inexpensive" full frame cameras and bizarre UFO cameras, you might have missed Lexar's announcement of their (drumroll please) 256GB SDXC UHS-I memory card. This innocent-looking SD card currently has the largest storage capacity in the industry with the speed to match. It's UHS-I technology has a speed rated at 400x, or a "minimum guaranteed sustained read transfer speed of 60MB per second." While this might be overkill for someone with a point and shoot (imagine all the vacation pictures they would be able to share on facebook) there's definitely merit for those shooting 1080p HD video, as well as those trying to keep up with the ever-expanding pixel count in modern DSLRs. This little guy will cost you a pretty penny though: A whopping $899.99...
Click more for the full press release.
Fremont, CA, September, 2012 – Lexar, a leading global brand of flash memory products, today introduced the industry’s first 256GB Secure Digital Extended Capacity (SDXC™) UHS-I memory card, the Lexar® Professional 400x SDXC UHS-I card. The Class 10 card leverages the SD 3.0 specification to dramatically accelerate workflow and allows photographers to capture, store, and transfer a large number of high-quality photos and extended lengths of 1080p full-HD and 3D video with a minimum guaranteed sustained read transfer speed of 60MB per second.* When paired with a compatible card reader, such as the Lexar® Professional USB 3.0 Dual-Slot Reader, the Professional 400x SDXC card quickly and reliably transfers images and video from the memory card to the computer.
“Professional photographers and videographers are being tapped to capture more HD video, in addition to still photos, when out on assignment. These new demands often leave them with less time and resources to shoot,” said Manisha Sharma, director of product marketing, Lexar. “High-performance, high-capacity cards like this one enables these photographers to gain back time normally wasted on changing cards or transferring images.”
“By utilizing Micron’s industry-leading, 128Gb, 20nm NAND flash memory process technology, Lexar is the first to market a 256GB SDXC card,” said Wes Brewer, vice president, products and technology for Lexar. “Using a combination of creative die-stacking techniques and uniquely engineered firmware in our UHS-I capable controller, we were able to design and produce this product sooner than our competition. With the introduction of this product, we have achieved the optimal blend of price and performance desired by our retail and non-retail customers.”
The Lexar Professional 400x 256GB SDXC UHS-I card includes a free copy of the latest version of award-winning Image Rescue® 4 software to help with the recovery of lost or deleted photo and video files, even if they’ve been erased or the card has been corrupted.** All Lexar memory card designs are tested in the Lexar Quality Labs to ensure performance, quality, compatibility, and reliability with more than 800 digital cameras and memory card devices. The Professional 400x SDXC UHS-I card comes with a limited lifetime warranty and free dedicated professional technical support.
The Lexar Professional 400x 256GB SDXC UHS-I card will be available in October for purchase with an MSRP of $899.99 from Lexar.com and leading retail and e-tail outlets worldwide. For additional information about Lexar Professional products, visit www.lexar.com.