VALHALLA, N.Y., May 1, 2012 – Today FUJIFILM North America Corporation announced that it will implement price increases for film and One-Time-Use cameras in the U.S., effective August 1st, 2012.
Prices for consumer and professional photographic film, including black and white, color negative, and color reversal films will increase by approximately 20%. Prices for consumer One-Time-Use cameras (OTUC) will increase by approximately 15%.
The price increases are a result of the continuing decline in demand for film products, the high costs of production, and the increased expenses associated with raw materials, including silver and petro-chemicals, and energy. Under such circumstances, and despite efforts to maintain production costs, Fujifilm is unable to absorb these costs entirely and must implement price increases at this time.
(The above text was taken from the Fujifilm USA website)
Yes, it's true. It had to happen at some point, right? Luckily, with bad news comes good news. The good news is that the price increase will not include INSTAX and INSTANT film and that Unique Photo has plenty of Fuji film right now so you can stock up! Click here for our current selection of Fuji film.