Amazon Patents Commonly Used Flash Setup
Published: May 12 2014
Categories: Short Posts Photographers Op Ed
Now you do have to think twice before you take a photo of a product against a white background. Amazon has been granted the patent for taking photos against a white backdrop. Taking photos against a white background has been a common practice for a long time, and considering the outlandish nature of the patent, we are at a complete loss to understand this action on the part of the US Patent and Trademark Office. The patent details a specific photographic setup and placements of the 21-inch raised platform and the light sources. But it seems like Amazon has missed an obvious point here. There is no way to know whether a particular photo was taken using their patented setup.
We don’t want to delve into the thoughts of how Amazon will enforce this patent, however its difficult to embrace the idea that a fundamental photographic setup can be appropriated and patented. The USPTO also could have researched a little more into most commonly used photo setup, and they would have ended up with an infinite number of photographers who have used the same setup for many years. Besides, changing the background from all white to jet black is a basic technique all photographers learn before trying their hand at strobe lights. --Via The Verge