In a world often so wrapped up in content, it seems that we may not always remember that adage of a picture being worth a thousand words. This is where what Ricky Shoebio refers to as "World Building" comes into play. World Building is simply using aspects of Art Direction to create a scene or moment in our works that bring the viewer into the space of the aesthetic, subject, or desired emotion. It, in all aspects, creates thought and conversation of the experience that is being depicted. Executing this at a high level overview consists of three things: color theory and use, lighting and tone, and most importantly, direction of our subjects.

Learn lighting techniques from Ricky in another exciting photoshoot with Philly Create! See firsthand how Ricky goes to work in creating his signature style of imagery. He'll provide a short demo and then you'll have the opportunity to work with professional models yourself while using the latest lighting and modifiers that Nanlite has to offer.

*Bring your cameras!
*Check-in is at Unique Photo Philly! Please do this first before heading to the workshop location.
*This workshop takes place at the Museum of the American Revolution (~10 minutes walk from Unique Photo Philly).
*Tamron will be providing free loaner lenses!

RICKY SHOEBIO
has made himself a fixture in the Lifestyle, Footwear, Editorial, Commercial spaces for his and teams visual storytelling. Through the conceptualizing of said pieces, content segments, campaigns, commercials they have laid their stamp on the industry as an agency. Working alongside Nike, Foot Inc, BMW, Revolt, Hulu, Disney, FX, Sony, AT&T, Converse, Adidas, Jordan Brand, Popsugar, Live Nation, Red Bull, FIBA, Eastbay, NCAA, Sony Music, Comic Con, Jack Daniel's, Under Armour, Reebok, Mountain Dew, Oakley, Tesla, Google, The NBA, The Recording Academy (Grammys), HBO, and many others he continues to establish himself as a true visionary and asset.

His works with Ciara, Run DMC, Carmelo Anthony, Angus Cloud, Broderick Hunter, Juvenile, Don C, Damien Lillard, Elton John, Eddie Huang, Ryan Penagos, and Visual artist King Saladeen; have garnered him a well respected reputation in a short time. Leading KYD to be a one of the most prominent Black Owned Agencies in New York. And also helping SOCIAL Magazine and SOCIAL TV grow to a 50,000+ print subscription with a 500,000+ UMV, and 255,000+ subscribers with over 100,000,000+ in only two years; Shoebio has made a phenomenal following for himself and the people and organizations he has supported.

Unique University® is the highly acclaimed education component of Unique Photo®, NJ’s only camera and video superstore. There is over 2000 sq. ft. of learning space, including our state-of-the art, 1000 sq. ft. main presentation hall. Unique University’s mission is to help our visitors “Create Better Pictures” by providing photography education for beginners to pros. With events daily, it is the place where photography groups such as local camera clubs, ASMP, PPA and others meet. We have a full curriculum of classes and seminars from world famous speakers such as Art Wolfe, Rick Sammon, Michael Yamashita, Tyler Stableford, Lindsay Adler, and Will Crockett. We offer photography experiences to such places as the Lakota Wolf Preserve, Wolf Conservation Center, Metropolitan Museum of Art, Rutgers Football, Longwood Gardens, Festival of Ballooning, and much more. Our technical classes include such topics as basic digital photography, lighting techniques, Adobe Photoshop and Lightroom, macro photography, composition, editing and printing, wedding photography, HDR photography, working with speedlights, how to use social media, digital organization, one-on-one instruction, and much, much more.

Where are classes held? 
Unless stated otherwise, most classes are held in the Unique University classroom within the Unique Photo Superstore (123 US Highway 46 West, Fairfield, NJ 07004). We also hold classes at our Philadelphia, PA location (28 South 2nd Street, Philadelphia, PA 19106). 

What should I bring to class? 
You're encouraged to bring your camera and a notebook and pen to most classes. Some classes will require additional equipment, so please check the class descriptions. 

Will lunch or refreshments be included? 
Lunch and refreshments are not provided for any classes under 6 hours unless noted. 

How do I register for a class? 
You can register online, in-store at the concierge, or by phone at either 973-377-6454 or 973-377-2007. Please note that you will need to provide payment information. 

Can I register at the door? 
For most classes, you're free to register at the concierge desk prior to the start of the class. Please note that there are some classes that offer "Early Bird Special" rates and others that have limited seating, so it would be in your best interest to register early for such classes. 

I wanted to register for ______ class, but it is now sold out. Is there a waiting list? 
Please contact us at 973-377-6454 or [email protected] with the following information: your name, phone number, email address, and the class name and date. 

My question has not been addressed here. Is there someone I can contact? 
Please contact us at 973-377-6454 or [email protected] with any additional inquiries.

Unique University Class Cancellation Policy
- Classes costing less than $99 may be canceled up to 48 hours in advance for a full refund. For classes costing $100 or more, advanced notice of seven days before the class is necessary for a full refund.
- Requests for cancellation made after these deadlines will be awarded store credit in the amount paid for registration towards a future Unique University seminar or workshop.
- Cancellations made within 24 hours of the beginning of a class will not be honored and no refund or credit will be given.
- Cancellations of any class utilizing models will be subject to a cancellation fee of 50% of the purchased price (up to $100).
- Cancellations of any class that includes an admission ticket (including, but not limited to: museums, gardens, shows, exhibits, and special events or locations) may be subject to forfeiture of the admission ticket fee.
** Attention American Express cardholders: If you cancel a registration for a class costing $100 or more, there will be a 3% cancellation fee deducted from your refund or store credit.