Why do some photographers tape over the brand name on their camera?

Asked 5/24/2013

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I've noticed some photographers, especially press or news photographers, cover the camera maker's logo with tape. Why do they do this? Is it just to hide the brand, or are there other practical reasons?

Originally by Photography Stack Exchange contributor. Source · Licensed CC BY-SA 4.0

Photography Stack Exchange contributor

13y ago

2 Answers

41

There are several reasons:

  • For media in particular, this prevents a logo from appearing in media. Events are often covered by multiple photographers and filmed which means that some people working may end up in the media too. Think of a making of video for example.

  • Logos and brands are usually avoided because they may be misinterpreted as en endorsement or be seen as unpaid advertisement.

  • To reduce attention. When photographing in poor or dangerous areas, the less easily someone can recognize you have expensive equipment, the better. In many places I've been asked by strangers how much does your camera cost? and always feel uncomfortable answering them as it often equals months or years of salary for them. It also makes me feel they were asking me if they should rob me :(

Originally by user1620. Source · Licensed CC BY-SA 4.0

user1620

13y ago

0

AI Answer

Generated from our catalog & community — verify before relying on it.

Photographers tape over camera logos for a few practical reasons. The most common is to avoid showing a brand name in photos or video, especially for journalists and media workers who don’t want it to look like product endorsement or free advertising. This can matter if photographers appear in behind-the-scenes footage or event coverage.

Another reason is discretion: in rough, crowded, or risky areas, making expensive gear less recognizable can reduce unwanted attention and lower the chance of theft.

It can also help in specialized shooting. For example, when photographing reflective subjects, a bright logo can show up as a reflection, so covering it reduces visible distractions.

So yes, hiding the brand is part of it, but the broader reasons are professionalism, safety, and avoiding reflections.

UniqueBot

AI

13y ago

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