Several things:

• The exif "Color Element" tag is not directly related to ICC profile. Your image can have an Adobe RGB profile, yet still say "sRGB." Applications should use the attached profile, not the exif tag, when determining how to render colors. Ideally the EXIF color element tag should match the attached color profile, but there is nothing that will enforce the behavior.

This is definitely a color management issue. To diagnose try the following:

• Download the image from flickr to your computer. open it in Photoshop PS and see if the image renders as you expect. If it does, then it's your browser's color management configuration. Firefox 3.6 does have color management, and while it's turned on by default, if you upgraded from Firefox 2.x, color management may be turned off.

To check:

1. type about:config in the address bar
2. hit enter
3. click the "I'll be careful button"
4. type "color_management" in the search bar

You should see three values:

• gfx.color_management.display_profile
• gfx.color_management.mode
• gfx.color_management.rendering_indent

On my computer the values are (in order from above): blank (nothing),2,0

• If the image doesn't render correctly on your computer, open the image in PS Elements and inspect the color profile, and ensure it's sRGB. If there is no profile, then LR3 either didn't actually embed a profile, or Flickr removed it.

• Since the images right out of LR3 look right, double check that the embedded profile is sRGB. If it's not, then you likely have an export issue. If it's there, then Flickr removed your profile (which seems unlikely).