What does 'editorial work' mean in photography?

Asked 9/2/2016

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I saw references to Helmut Newton doing “editorial work” for magazines. In photography, what does “editorial” mean? How is editorial photography different from commercial or advertising photography?

Originally by Photography Stack Exchange contributor. Source · Licensed CC BY-SA 4.0

Photography Stack Exchange contributor

10y ago

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Strictly speaking, a photo is a photo. What delineates an editorial photo from a commercial photo, a technical photo, an artistic photo, etc. isn't necessarily determined by the content of the photo. Rather, it is the way in which a photo is used that determines if it is editorial or not. Many photos might be used for more than one usage at one time or another.

The usage of a photo is considered editorial when the photo is either used to tell a story or to aid in telling a story. Photos used for editorial purposes can fall into several categories. In the news business things such as Spot News, General News, Features, Sports, Photo Illustrations, and Portraits are all considered editorial usage. This list is far from being comprehensive, but covers the most common types of editorial work. Newspapers and magazines may use some or all of these types of photos to tell or help to tell the stories they publish. Magazines such as Sports Illustrated, Newsweek or National Geographic are full of editorial photos, but so are magazines such as the National Enquirer and People and publications such as The Weekly World News.

When it is said that a photographer does editorial work for a particular magazine or group of magazines, it either means that the photographer generally shoots images on assignment for the magazine(s) in question or that the photographer shoots images of subject matter he hopes the magazine(s) will be interested in publishing as part of a story they will want to tell.

An example of an assignment from a magazine may be anything as general as documenting "America's Homeless Persons" which could cover photographing any homeless person anywhere in the United States to something as specific as shooting a portrait of the Queen of England in Buckingham Palace for a story on her 80th Birthday. It could be anything from a one day assignment to capture photos of a sporting event to spending several decades following the lives of a set of sextuplets at periodic intervals.

Originally by user15871. Source · Licensed CC BY-SA 4.0

user15871

10y ago

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In photography, “editorial” usually refers more to how images are used than to a specific visual style.

Editorial photos are made to support, illustrate, or form part of published content such as magazine articles, features, news, sports, or portraits. The image helps tell a story or contributes to the publication’s subject matter. In magazines, editorial content is generally distinct from advertising content.

So when a photographer is said to have done editorial work for magazines, it usually means they shot images for articles, features, or other non-ad pages commissioned by the publication.

The term is context-dependent: an image is not inherently editorial just because of what it shows. The same photo could potentially be used in different ways. What makes it editorial is its role in the publication—supporting information, narrative, or the magazine’s overall content rather than directly serving as an advertisement.

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