Yes—this look is typically created by adding softness to bright areas rather than globally overexposing the image.

In Lightroom, use the Adjustment Brush (or a local mask) on the highlight areas you want to glow. Then:

• reduce clarity
• reduce sharpening
• raise highlights slightly

That softens edge contrast in the bright areas and creates a gentle glow while preserving the rest of the image.

In Photoshop, a common method is:

• duplicate the image layer
• apply Gaussian Blur to the duplicate
• lower that layer’s opacity until the glow looks natural

The key is to apply the effect selectively or subtly, not by lifting the whole exposure or crushing contrast across the full image. Global black-point or contrast reductions often make the image look washed out, while local softening of highlights gives the radiant effect you’re describing.