Alexander Sweetwood
President
Leading one of America's largest independent camera retailers with two locations, serving photographers and creators since 1947.
Our Stores
What I'm Building
A handful of companies and projects I'm working on — in retail, hospitality, and giving back.
Live
Unique PhotoOne of America's largest independent camera retailers — cameras, lenses, lab, rentals, and classes since 1947.
Live
Sweetwood FoundationOur family foundation — putting cameras in the hands of students and giving back to the community.
Coming soon
AlexSweet RentalsA new car-rental company built around a simpler, more personal booking experience.
Coming soon
Division Street BrosA hospitality concept in the works — more to share soon.
Building
Starlink TrackerReal-time 3D visualization of the Starlink satellite constellation overhead.
Things I'm Tinkering With
Experiments and prototypes — product card designs, satellite tracking, and framing tools.
Chat with our AI assistant
Ask about gear, orders, store hours, or anything photography — our assistant answers instantly and can hand you off to a real person.