OVERVIEW

 

WORLD’S SMALLEST AND LIGHTEST FULL-FRAME CAMERA

The Alpha 7C is for creators who demand full-frame quality and performance, but also want a compact lightweight camera they can take anywhere and use for all types of still and video creation. Introducing the world’s smallest and lightest full-frame camera1 with all the power and performance of a full-frame in a design more akin to APS-C bodies. Thanks to newly developed devices and construction, including a compact electromagnetic-drive shutter mechanism, a compact 5-axis in-body image stabilization unit and a monocoque magnesium alloy construction, the Alpha 7C redefines the norms of what a full-frame camera can be. Furthermore, the Alpha 7C with a FE 28-60mm F4-5.6 kit lens becomes the world's smallest and lightest full-frame camera and lens system.

ADVANCED 24.2MP BACK-ILLUMINATED 35MM FULL-FRAME IMAGE SENSOR

The Alpha 7C features a 35mm full-frame 24.2MP back-illuminated Exmor R™ CMOS image sensor with front-end LSI and  an updated BIONZ X™ processing-engine in the world’s smallest and lightest full-frame camera. It achieves high sensitivity and low-noise with an impressive ISO range of ISO 50 – 204800 and massive 15-stop dynamic range. Images are processed in 16-bit form by the front-end LSI and BIONZ X processor before being output as 14-bit RAW data for improved expression of gradations from shadows to highlights. Full-pixel readout movie is oversampled from 6k and reordered as incredible 4K with no line-skipping, pixel-binning or cropping.

4K MOVIE W/ FULL PIXEL READOUT, NO PIXEL BINNING AND HDR

The Alpha 7C is exceptionally capable as a video camera, offering 4K (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, it uses full pixel readout without pixel binning to collect approx. 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth. Both S-Log2 and S-Log3 are available for increased color grading flexibility, while HLG (Hybrid Log-Gamma)  is included to support an Instant HDR (High Dynamic Range) workflow. The Alpha 7C can also record Full HD at 120 fps at up to 100 Mbps, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution.

INCREDIBLE 4D FOCUS

Incredible autofocus is achieved with 693 focal-plane phase-detection AF points that cover approximately 93% of the image area and 425 contrast AF points. When combined, both contrast and phase detection AF points form the 4D FOCUS ™ hybrid AF system for wide, fast, reliable AF that locks on and stays locked on. This fast hybrid AF system can handle a huge volume of data at high speed, snapping rapidly into focus and takes full advantage of Sony’s acclaimed AI technology with Realtime AF Tracking and Realtime Eye AF for both stills and movie. It even includes Realtime Eye AF for animals.

REAL-TIME AUTOFOCUS TRACKING

Real-time AF Tracking is a state-of-the-art feature that employs artificial intelligence (A)I to tenaciously track moving subjects when shooting stills or movies. Real-time Tracking is initiated automatically when the shutter button is half-pressed or with AF On button. The subject to be tracked can also be specified by touching it on the monitor when the Touch Tracking function is engaged. An advanced subject recognition algorithm uses color, pattern (brightness), and subject distance (depth) data to process spatial information in real time. If the subject is a person, AI is used to detect and keep track of the subject’s eye and face in real time for extremely high tracking precision. The focus area will seamlessly change between face and eye according to the condition of the subject.

REAL-TIME EYE AF (HUMAN)

Real-time Eye AF employs artificial intelligence to detect and process eye data in real time and track the subject’s eye with unprecedented precision. This function can be activated via an assigned custom key, or by simply pressing the AF-ON button or half-pressing the shutter button. When used with the Real-time Tracking function, tracking will continue even if the camera is temporarily unable to locate the subject’s eye, so it is easier than ever to shoot dynamic portraits of moving subjects. In addition to automatic eye selection when using Eye AF, it is also possible to manually preselect the subject’s right or left eye. This function works for both stills and movies.

REAL-TIME EYE AF (ANIMALS)

Advanced AI-based subject recognition technology now allows fast, precise, automatic detection and tracking of animal eyes. This new capability can vastly increase success rates when photographing animals in a variety of settings or pets at home. Real-time Eye AF animal mode can be initiated either by pressing an assigned custom button or by half-pressing the shutter button.

COMPACT 5-AXIS IN-BODY IMAGE STABILIZATION

A newly developed 5-axis in-body image stabilization unit has achieved a substantial size reduction yet maintains an effective 5-step stabilization. Camera shake is detected and effectively compensated for in 5 axes: angular shake (pitch/yaw) that has the biggest impact on image quality and tends to increase at longer focal lengths, X/Y shift that is most apparent in high magnification macro shots, and rotational shake (roll) that can ruin night shots and movies. The 5-axis in-body image stabilization allows you to shoot images and capture video free from worry about camera shake, regardless of lens attached and without a tripod or gimbal.

UP TO 10FPS WITH SILENT OR MECHANICAL SHUTTER

To capture those fleeting and definitive moments, the Alpha 7C is equipped with a fast shutter mechanism and refined image processing system that allows it to capture full 24.2MP images at up to 10 fps with continuous and accurate AF/AE (autofocus and auto exposure) tracking. Capture up to 223 JPEG (Fine L) images, 115 compressed RAW images or 45 uncompressed RAW images in a single continuous burst. This high speed 10 fps mode is available with either a mechanical shutter or an electronic shutter for completely silent shooting.

LONG Z-BATTERY LIFE EXTENDABLE VIA USB POWER SUPPLY

Despite the compact body, the high-capacity NP-FZ100 battery provides enough power to capture up to an industry-leading 740 images on a full charge when using the LCD monitor, or 680 when using the viewfinder and continuous video recording up to 220 min. (LCD) and 215 min. (VF). Power can be supplied through a USB Type-C® connector, allowing external power sources like mobile batteries to extend recording time. A battery must be installed in the camera when supplying USB power and may still drain even if USB power is supplied, depending on the adapter used and camera operating conditions.

THE DETAIL OF 4K, THE BEAUTY OF HDR

4K HDR (High Dynamic Range) astonishes viewers with visual depth and impact that are less like conventional movies and television – and more like real life. With the ability to reproduce images from deep shadows to piercing highlights, 4K HDR is astonishing. Log-Gamma (HLG) recording captures “Instant” HDR without the need for complex post-production. Instantly enjoy your HDR (HLG) content which can be viewed by connecting the camera directly to a compatible TV that supports HDR (HLG) playback. For added versatility, the camera also provides S-Log3 encoding.

DIGITAL AUDIO INTERFACE FOR SUPERIOR SOUND

The camera’s Multi Interface Shoe allows for MI shoe flash and microphones accessories to be attached. It features a built-in Digital Audio Interface for superb audio quality that supports Sony’s optional ECM-B1M Shotgun Microphone and XLR-K3M XLR Adaptor Kit with the ability to transfer digital audio directly to the MI shoe for exceptionally high sound recording quality. Like other MI shoe microphone accessories, no cables or batteries are required, providing unrestrained freedom for a system moviemaking. The new optional HVL-F28RM flash offers a compact and robust solution for flash photography including radio frequency control of additional flashes.

ULTRA-FAST OLED W/ EVF BENEFITS AND OPTICAL VIEWFINDER IMMEDIACY

The 2.36 million-dot XGA OLED Tru-Finder electronic viewfinder has the ability to deliver continuous live shooting at up to 8 fps with AF/AE tracking - making it easy to track fast moving subjects - thanks to overall improvements in the EVF algorithm. This offers photographers a shooting experience with the immediacy of an optical viewfinder, while still offering all of the benefits of an electronic viewfinder including a live preview of exposure, white balance and several other camera settings.  This continuous live view shooting can be set in 3 stages to match a variety of subjects: 8 fps, 6 fps and 4 fps.

COMPACT, DUST AND MOISTURE RESISTANT, MONOCOQUE MAGNESIUM ALLOY BODY

Along with a revision of the body’s internal structure and materials, a lightweight, high-rigidity magnesium alloy monocoque design - as used for the bodies of cars and aircraft - is used for the construction of the Alpha 7C. This has achieved size and weight reduction, while increasing the overall strength of the camera body. Sealing is provided throughout the body to minimize dust and moisture ingress, allowing it to function reliably in challenging environments. Maximum dust and moisture resistance is maintained at lens and flash unit joints too, providing excellent system reliability.

Product Reviews

In The Box

• Sony Alpha a7C Mirrorless Digital Camera (Body Only, Silver)
• Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
• AC Adapter
• USB Type-A to USB Type-C Cable
• Shoulder Strap
• Sony ALC-B1EM Body Cap for E-Mount Cameras
• Accessory Shoe Cap
• Limited 1-Year Warranty