Capture and keep your everyday moments forever with the Polaroid Now. Our new analog instant camera comes with autofocus to help you catch life as you live it in that iconic Polaroid instant film format. In 7 colors, plus black and white, there’s a Polaroid Now to suit you.
Behind the Polaroid Now
Point, shoot, and keep: it’s that simple with the Polaroid Now. This series is an evolution of the original Polaroid OneStep cameras from the ‘70s that made photography effortless for everyone. The Now takes that simplicity and adds greater creative control, clean design, and vibrant color to make it more than a moment maker — but a life accessory.
Autofocus 2-lens system
In other words: sharper photos, easily. The Polaroid Now decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash.
Built-in double exposure
Get two frames in the one Polaroid photograph. Dreamy, artistic, and ready to add some drama to your photography.
Sometimes you need proof. Get it with the self-timer. In just one tap, you’ve got 9 seconds to gather your friends and smile.
A more human-friendly flash to make everyone look like they should.
Be ready for every moment with a built-in rechargeable battery and USB charging cable.
Uses our battery-free i-Type film that’s easier on the wallet.