- APS-C 16M X-Trans CMOS II Sensor
- EXR Processor II
- Hybrid Viewfinder
- 23mm F2 Single Focal Length Lens
- High Performance LCD Monitor
- Powerful Built-in Auto Bracketing Functions
- Motion Panorama
- Customization functions
- Super Intelligent Flash
- Eye-Fi Card Compatibility

- New Hybrid Viewfinder
- 2.8-inch 460,000 dot LCD monitor
- 23mm F2 Single Focal Lens (Equivalent to 35mm/135 Format)
- 12.3 MP large APS-C CMOS sensor
- New EXR Processor
- Film Simulation Mode
- Expanded Dynamic Range
- RAW Shooting
- ISO200?6400 to ISO100?12800
- Powerful Built-in Auto Bracketing Functions
- 5fps High Speed Continuous Shooting
- Motion Panorama 180

• Mid telephoto lens
• Bright aperture of f/2.4
• Uses a glass molded aspheric lens at the 7th element
• An ED (extra-low dispersion) glass lens at the 6th element
• Minimum working distance of 26.7cm
• Maximum magnification of 0.5x for macro photography

• Compact and lightweight "Pancake" type
• Glass-mold aspheric lenses at the 5th and 7th elements
• Increases the maximum aperture (5th element) 
• Reduces the overall thickness of the lens (7th element)
• Final element, positioned as closely to the sensor as possible

• Compact, lightweight 
• Focal length of 41mm (35mm format equi)
• Superb snapshot choice
• High-speed
• High-precision AF
• Built-in high-torque DC coreless motor

• Ultra wide-angle lens
• Minimized distortion
• High resolution
• 58mm Filter size
• Focal Length: f=14mm (21mm in 35mm Equivalent)
• Lens construction: 10 elements in 7 groups

• 2/3-inch X-Trans CMOS II Sensor 
• Intelligent Hybrid AF 
• EXR Processor II 
• 2.8-inch 460K-dot LCD monitor 
• F2.0-F2.8 FUJINON  
• 4x Optical Zoom Lens 
• Film Simulation Mode 
• Full HD Movie Shooting 
• Advanced Filters 
• Multiple Exposure  
• Motion Panorama360 
• Eye-Fi Card Compatibility

• Fujifilm XF 10-24mm f/4 R OIS Lens
• Ultra wide to standard focal length capabilities
• Maximum F4.0 aperture
• Powerful Optical Image Stabilization system
• High-speed AF
• Stepping motor
• Minimum working distance of 24cm
• Focal Length: f=10 - 24mm (15 - 36mm)
• Filter Size: 72mm
• Dimensions (D x L): 78.0mm x 87mm (Wide) / 87mm (Telephoto)
• Weight: 410 g

• Fujifilm Battery Grip
• More Confident Vertical Grip
• Duplicate Set of Controls
• Supports an Auxiliary Battery
• Weather and Dust Resistant
• Hold the camera vertically 
• Equipped with:
  • A shutter release button
  • Twin command dials
  • AE-L , AF-L and Focus Assist buttons
• Tripod mounting socket is in line with camera's optical axis
• Dimensions: 6.6 x 3.3 x 3.3" (16.7 x 8.4 x 8.4 cm)

• Fujifilm X-T1 mirrorless digital camera
• 16.3MP APS-C X-Trans CMOS II sensor
• 3.0" 1,040k-Dot Tilting LCD monitor
• EXR Processor II
• Intelligent hybrid AF & enhanced manual focus
• Multi mode real time viewfinder
• Compatible with UHS-II memory cards
• Continuous shooting up to 8 fps
• Built-In Wi-Fi connectivity
• Weather-resistant body construction
• Color: Black

• Fujifilm XF 18mm F/2.0 Lens
• For Fujifilm X-series cameras
• Wide-angle lens
• 8 elements in 7 groups
• Autofocus system
• Super EBC coating
• 7-blade diaphragm
• 52mm filter thread
• Color: Black

• Fujifilm 35mm f/1.4 XF R lens
• Aspheric and ED elements
• f/1.4 maximum aperture
• Super EBC lens coating
• 7-blade diaphragm
• Ideal for dramatic portraits
• Color: Black

• Compact and lightweight
• Guide number 20
• i Flash technology
• Crafted from premium metal materials
• Ergonomic design for responsive dial control
• Built-in wide diffuser
• Built-in "Slave Mode" 
• Exposure setting dial
• Mounting lock releasing button
• Wireless slave flash selector

• Fujifilm X-T10 mirrorless digital camera 
• 16.3 MP APS-C X-Trans CMOS II sensor
• EXR Processor II
• Intelligent hybrid AF
• Realtime viewfinder
• Interval shooting is possible
• Multiple exposure modes
• 3.0" 920k-dot tilting LCD monitor
• Built-in WiFi connectivity
• Full HD 1080p video recording

• Fujifilm XF 100-400mm f/4.5-5.6 lens
• For APS-C-format X-mount cameras
• Telephoto zoom lens
• 21 elements in 14 groups
• Includes five extra-low dispersion elements
• Optical image stabilization system
• Nine rounded diaphragm blades
• Weather-sealed design
• Removable and rotatable tripod collar
• Color: Black 

• Fuji XF 16–55mm f/2.8 R LM WR Lens
• For Fujifilm X-mount APS-C sensor cameras
• Zoom lens
• 17 elements in 12 groups
• Twin linear motor AF system
• Nano-GI and HT-EBC coatings
• 9-blade diaphragm
• Macro mode
• Lens Modulation Optimiser technology
• Dust and weatherproof design
• Color: Black

• Fujifilm X-E2 Mirrorless
• For Fujifilm X mount lenses
• 16.3 MP APS-C CMOS sensor
• EXR Processor II
• 3-inch tilting LCD screen
• 1080p video recording at 60 fps
• Hybrid autofocus system
• Built-in flash and hot shoe
• In-camera RAW converter
• Film simulation mode
• NP-W126 Li-ion battery
• Color: Silver

• XF 55-200mm f/3.5-4.8 R LM OIS lens
• For Fujifilm X-series cameras
• Telephoto zoom lens
• Comes with OIS image stabilization
• Dual linear motors for fast auto focus
• HT-EBC coating on entire lens surface
• Metal lens barrel construction
• Portable & durable
• Color: Black

• Fujifilm X-PRO1 Mirrorless Camera
• For X-series lenses
• 16.3 MP APS-C X-Trans CMOS sensor
• EXR image processor
• 3-inch LCD
• Continuous shooting rate of 6 fps
• Full HD 1080p video recording
• TTL contrast-detection autofocus system
• Film simulation mode
• In-camera RAW converter
• Customizable function buttons
• Built-in rechargeable Li-ion battery

- 27-84mm Focal Length Equivalency
- Fast Maximum Aperture of f/2.8
- Smooth Linear Motor-driven Autofocus
- Three Aspherical Elements
- Optical Image Stabilization
- Fits Fujifilm's X-Pro 1 Digital Camera

• Fujifilm XF 27mm f/2.8 Compact Prime Lens 
• For Fujifilm X-mount system 
• 7 elements in 5 groups 
• High-torque DC coreless AF motor 
• Minimum focus of 13.39 inches 
• HT-EBC lens coating 
• 7-blade diaphragm 
• Compact and lightweight design 
• Color: Black

• Fuji X100s Digital Camera
• With inbuilt Fujinon 23mm f/2 aspherical lens
• 16 MP APS-C CMOS sensor
• EXR Processor II
• 2.8-inch tilting LCD screen
• 1080p video recording at 60 fps
• Intelligent hybrid autofocus system
• Built-in flash
• In-camera RAW converter
• Built-in filters
• NP-95 Li-ion battery
• Color: Silver