The versatile Nikon 1 NIKKOR VR 30-110mm lens (35 mm equivalent: 81-297 mm) is a truly portable telephoto zoom lens that makes it easy to get close to distant subjects. The perfect lens to take with you on a city break or a day out shooting, it lets you get close to distant subjects with ease, and its a great way to call attention to someones face rather than the background when shooting a portrait. Whether you want to capture a photo or a movie, the built-in Vibration Reduction unit ensures steady shots, and Nikons Stepping Motor offers super-quiet autofocus performance especially handy when filming. Incredibly portable, it is equipped with a retractable lens mechanism, so you can easily retract the lens whenever you dont want to use it. Even when the power is turned off, the camera will automatically turn itself on when you manually extend the lens while pressing the zoom ring button so you will never miss another picture perfect moment.
This is the magnifying factor of a lens. Macro lenses will often be described by their “magnification factor”. A lens with a 1:1 magnification factor produces a projected image on the sensor which is the same as the subject.