The Canon PowerShot SX740 HS Digital Camera provides high-quality images and videos along with convenient media transfer to compatible devices. It has a 40× optical zoom lens integrated at the front, which lets you take pictures at a wide angle and close-up range. The 20.3 MP CMOS sensor works with the DIGIC 8 image processor to produce vibrant images and UHD 4K videos. Also, the Auto Lighting Optimizer maintains the image detail in overexposed areas. The high-speed continuous shooting mode takes burst shots at 7.4 fps, and 10 fps with the AF Lock on. With the 3.0-inch tilting LCD, you can frame the scene from a low angle or flip the screen 180° to capture selfies. The built-in Wi-Fi supports image transfer, while the Bluetooth connectivity allows remote control of the camera along with geotagging. With the Feature Assistant, you get to know the different functions and menus of the camera intuitively.
Optics and Focus
The integrated zoom lens offers 40× optical zoom that is a 35-equivalent focal range of 24–960mm. Also, the lens aperture is also adjustable from f/3.3 to f/6.9. You can select the light metering methods from evaluative, center-weighted average, and spot, and change the exposure compensation of ±3 EV in 1/3-stop increments. The camera acquires focus at a minimum distance of 1.02 cm on wide and 2.01 m on telephoto settings. You can easily track subjects if they go out of frame with the Zoom Framing Assistant. The camera offers a native ISO range of 100–800 that is expandable up to 3200.
Sensor and Screen
The Canon PowerShot SX740 HS camera comes with a 20.3 MP CMOS sensor that produces high-quality photos and videos with vivid detail. Tilt the rear 3.0-inch LCD at 90° for facilitating low-angle shooting or flip it 180° for capturing selfies. You can compose scenes in a 922K-dot resolution with the LCD monitor. The 100% screen coverage ensures accurate framing of the shot without any crop.
Image and Video
The PowerShot SX740 HS digital camera gives a maximum resolution of 5184×2912 pixels to the JPEG still images. In the video mode, the camera offers UHD 4K shooting at 30 fps and 1080 recording at 60 fps. You may also take continuous shots at 7.4 fps, and 10 fps when the AF lock is on. The camera also shoots time-lapse imagery in 4K quality. You can crop a snapshot from the 4K video while retaining its detail. The DIGIC 8 image processor boosts the camera performance to prevent lag during burst shooting and video recording. Moreover, the Auto Lighting Optimizer lowers the brightness level in the blown-out parts of the image to avoid loss in color detail.
Other Features
This Canon Cyber-shot camera has a built-in Wi-Fi that enables photo transfer to smartphones and tablets using the Canon Camera Connect app. The Bluetooth connectivity allows remote camera control as well as geotagging functionality. Use the Image Transfer Utility 2 software to synchronize the camera with your PC for automatic photo and video transfer via Wi-Fi. The built-in flash has a working range of 1.6–16.4 feet at wide angle and 6.6–8.2 on the telephoto setting. This Canon camera also comes with an NB-13L Li-ion battery pack and CB-2LH battery charger.
In the Box
Canon PowerShot SX740 HS Digital Camera - Silver
Wrist Strap WS-800
Battery Pack NB-13L
Battery Charger CB-2LH
Brand
(Canon)
flash attributes
Built-in Flash
Auto, On, Slow Synchro, Off
Metering System
Evaluative, Center Weighted Average, Spot
detailed specifications
Coverage
Approx. 100%
Megapixels
20.3 Megapixel
ISO Range
Auto: ISO 100–800; P: ISO 100–3200
Total Pixels
Approx. 21.1 Megapixels
Compatible Media
SD/SDHC/SDXC and UHS-I Memory Cards
detailed specs
Power Supply
Battery Pack NB-13L
camera attributes
Autofocus
TTL Autofocus
shutter
Self Timer
Off / 2 sec. / 10 sec. / Custom
Shutter Speeds
1–1/3200 sec.; 15–1/3200 sec. (in all shooting modes)
lens specification
Maximum Aperture
f/3.3 (W), f/6.9 (T)
Optical Zoom
40x
Digital Zoom
Approx. 4x
lens
Focusing Range
Auto: 0.4 in. (1cm) – infinity (W), 6.6 ft. (2.0m) – infinity (T); Normal: 2.0 in. (5cm) – infinity (W), 6.6 ft. (2.0m) – infinity (T); Macro: 0.4 in. – 1.6 ft. (1–50cm) (W)
Focal Length
4.3 (W) – 172.0 (T) mm (35mm film equivalent: 24–960mm)
recording data
Image Formats
Design rule for Camera File system (DCF) compliant; DPOF (Version 1.1) compatible
physical specifications
Weight
Approx. 9.7 oz. (275g) (Body only)
Dimensions
Approx. 4.33 x 2.51 x 1.57 in. (110.1 x 63.8 x 39.9mm)
Color
Silver
image sensor
Sensor Type
CMOS
a/v mode
Video Resolution
4K 3840 x 2160: 29.97 fps; Full HD 1920 x 1080: 59.94 fps, 29.97 fps; HD 1280 x 720: 59.94 fps
power system
Continuous Shooting Speed
High-speed Continuous Shooting in One-Shot AF mode: Approx. 10.0 shots/sec.; Low-speed Continuous Shooting in One-Shot AF mode: Approx. 4.0 shots/sec.; High-speed Continuous Shooting in Servo AF mode: Approx. 7.4 shots/sec.; Low-speed Continuous Shooting in Servo AF mode: Approx. 4.0 shots/sec.